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Marketing Data Analyst at TMGM
Sydney, Australia
Job Descrption
As an Events Data Analyst, you will be responsible for:
Project management experience to develop and manage plans with precision, keeping deliverables on track and stakeholders engaged:
- competitive analysis
- create and monitor rules & landing page & promotion
- monitor daily participants' data
- manage promotion plan daily & weekly & monthly
- summarise data - weekly & monthly
- communicate the landing page user experience with relevant teams
Assist with the development of targeted marketing campaigns based on clients' profiles:
- performance tracking and data collection
- webinar leads follow-up from sales
- generate feedback from sales for all events
- analyse campaign performances and marketing activities
Data analysis and prepare reports:
- monthly data request/analyse
- monthly report/EDM/social media (events related)
Ability to assist and create company materials.
- company presentations.
- flyers/banners/backdrops
- video creation and updating
Requirements
- 3+ years' experience in data analysis and insights.
- Ideally, a background in Finance.
- Understanding of data analysis tools and marketing principles.
- High attention to detail, with the ability to interpret and scrutinize data.
- Ability to interpret data and inform business decisions.
- Strong PowerPoint and Excel skills with the ability to undertake pivot tables and VLOOKUP.
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