Company Description
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Job Description
An exciting opportunity has become available for a Part time Marketing Executive required at our busy and reputable Portman private dental practice in London.
This dental surgery is a prestigious dental practice based in the heart of London. Our purpose is to distinguish ourselves as a surgery that provides comprehensive dentistry of the very highest quality that enhances our patients’ lives. We work for our patients, who at all times will be treated with dignity, understanding and respect.
The Marketing Exec role is critical in articulating our brand, telling our stories and engaging different audiences to drive practice performance.
What’s in it for you?
- Part-time hours 3 days per week
- Flexible workspace across central London Portman sites
- Practice bonus scheme - our colleagues are key to Portman’s success, so you’ll be entitled to a bonus based on your practice’s performance
- Special days - in addition to your holiday allowance and bank holidays, you are also able to take special days off for occasions such as your birthday, getting married, moving house and more
- Opportunity to buy up to an additional 3 annual leave days per year
- Enhanced maternity and paternity leave
- Life assurance and contributory pension scheme
- Access to our Dental Academy to support you with your career ambitions
- Employee Referral Scheme – earn up to £3000 per referral
- Employee Assistance Programme - 24/7, 365 days a year confidential helpline and counselling service providing help and advice on a range of issues
- Cycle to work scheme
- Benefits platform with access to discounted shopping, cinema, travel, and much more
Duties:
Communication
- Create, curate and deliver engaging content to attract different audiences, across different channels from prospective patients to corporates and referring clinicians. This content will be both planned across the year but also flexed to leverage trends and our own practice stories:
- Organic social media – Facebook, Instagram, Twitter, You Tube*
- Email newsletters
- PR
- Website content (liaising with our central marketing team)
*Depending on external social media resource this may be liaising and briefing the external social media supplier
- You will be the ambassador for the practice, both internally within the Portman Dental Care group and externally. You will need to regularly liaise across the practice, the wider business and the practice network. This will include developing a practice proposition for corporate business development, leveraging clinician networks and contacts.
- You will need to build rapport, motivate and enthuse our practice colleagues to support marketing activities and understand how your role and theirs’ contributes to performance and the the practice brand.
Channel marketing:
We have a multi-channel approach to our marketing activity including OOH, Paid Social and PPC. You will not need to be a specialist in these areas however, you will need to be the key liaison between the central marketing function and the practice:
- Developing digital and offline media campaigns and events to promote the practice both to consumers, corporates and referrers.
- Working with practice colleagues to develop best in class customer experience, identifying opportunities to maintain and improve. This will include supporting internal campaigns and activity.
- Helping to deliver open days, referral events and special offer campaigns throughout the year.
Skills and attributes:
- Excellent communications skills, both written and verbal. You will be comfortable developing relationships that drive the business forward.
- Creative flair, understanding what makes a good story/engaging content and how this can be delivered.
- Open to new ideas, collaborative and enthusiastic.
- Organised and detail driven.
- Solution driven and resourceful. This is a very busy practice in a fast-growing group. You will need to navigate this business to deliver what you need.
- Self-starter. You will have support from your practice colleagues and the Business Partner team. However, your day-to-day role will require you to be self-motivated and accountable, reporting into the Practice Manager. The Senior Marketing Business Partner will also support you from a best practice, compliance and development point of view.
About us
We are a leading provider of private-focused dental care across the UK and Ireland. Recently, we have merged with Dentex bringing together two of the UK’s leading providers of private-focused dental care with shared values based on community, integrity and dedication to clinical freedom. Both companies celebrate the individuality of our practices and their teams and our shared focus remains on putting people first; this means exceptional care for our patients, industry-leading support for our practices and access to the best professional opportunities. Together we are one of the largest dental group’s in the UK, operating over 350 UK practices, with more than 4,000 members in our community, providing for more than 1.5 million patients annually across the UK, Ireland and Benelux.
Does joining the Portman Group sound like the perfect opportunity for you? If so, please click apply or contact Karelle on 07786371104 or Alternatively, please feel free to share this opportunity with friends or colleagues.
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Additional Information
We are an equal opportunity employer and value diversity, equity and inclusion in our workplace. We are committed to creating an environment of mutual respect and are dedicated to providing equal employment opportunities regardless of race, religion or belief, sex, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partner status, disability, age, or nationality.
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