About us
JustPark is one of the fastest growing and most loved technology companies serving the parking and mobility sector. We have over 13 million registered customers and over 18 million annual visitors to our digital products. Our unique network of spaces consist of commercial properties, residential driveways and everything in between. We are proud to have earned over £300m of income for our partners and we look forward to continuing to help space owners of all shapes and sizes generate additional income during these difficult financial times.
About the role
As a Senior B2B Marketing Manager, you will play a key role in developing and executing strategic marketing initiatives to drive business growth in the B2B sector. Your primary focus will be on creating and implementing comprehensive marketing plans, managing cross-functional projects, and leveraging a deep understanding of the B2B landscape to generate leads, build brand awareness, and drive revenue through booking demand at all B2B locations. We're ideally looking for someone who is immediately available, so this role is open to temp - perm contractors too.
Requirements
- Develop and execute offline and CRM based marketing campaigns (alongside the CRM team) that drive P2P supply acquisition and activation
- Develop and execute tactical and often localised offline marketing activity to drive site specific B2B activation. Creating a playbook for each new site onboarded.
- Analyse digital campaign performance and optimise campaigns based on data driven insights from our digital marketing agency/in-house digital leads.
- Manage budgets and timelines for all offline marketing initiatives.
- Manage relationships with external agencies, vendors and partners to execute campaigns and measure performance.
- Work with all stakeholders around the business to communicate B2B marketing plans and activity.
- Work in cohesion with the rest of the marketing team to leverage demand activity whilst ensuring brand and TOV are maintained.
- Key Result will include revenue/bookings at B2B locations and MQL
Knowledge, skills and experience
- Hands-on approach to tackling marketing activities
- Proven growth marketing experience, preferably within a scale-up environment
- Knowledge of CPC, CPA, AOV, LTV, ROAS would be beneficial
- Proven track record of setting, delivering and exceeding revenue targets and a demonstrated ability to have a measurable impact in growing customer base quickly
- Experience setting up AB tests and running analysis
- Autonomous and entrepreneurial approach
- Be an innovator in marketing, continually bringing new ideas to the table
- Creative and data-driven experience where you have approached situations in a methodical, analytical and results-focused way
- Experience managing multiple projects, campaigns and commercial targets
- Confidence in data and analysis skills including Excel and SQL
- Experience managing team and external agencies
Benefits
We trust you to know what’s needed to get the job done. That's why we work on a hybrid basis (2-3 days in the office per week with Tuesdays & Thursdays being key days), and we’ll work with you to make sure you have the right kit and the right environment for you to succeed. Plus we know it's not all about work! Check out some of the great benefits to joining the JustPark team below:
Investment in YOU and your wellbeing:
- Private Medical Insurance in partnership with Vitality. You’ll gain access to their rewards platform with discounts to top retailers including Apple, Peloton and more!
- Life Assurance in partnership with YuLife
- Gym membership discounts and fitness rewards
- Employee Assistance Provider - offering you (and your family) free confidential support and advice (e.g. counselling, legal or financial advice) for when you need it most.
- 24/7 virtual GP access
Simplifying journeys so YOU can breathe easier:
- Cycle to Work scheme - a highly tax efficient way to purchase your new bike!
- £50 JustPark parking credit per month
Recharge your batteries:
- FREE restaurant-quality lunch cooked by our very own chef and longest-standing employee (Julie!). Take time out to enjoy lunch with the wider team and check out her repertoire HERE
- Taking time off work to relax and recharge is important, that's why we have a generous holiday policy in place.
Our family looks out for your family:
- Childcare benefit in partnership with Koru Kids (up to £100 a month)
- Enhanced Maternity and Paternity policies, plus a host of other family-friendly policies
Look after the pennies to grow the £££’s!:
- A salary exchange pension scheme, helping to look out for ‘the future you’.
- A generous ‘refer a friend’ scheme of £1000 per successful recommendation. Great people tend to know great people, so why not refer them to join for the ride!
Success is best when it’s shared!
- We love sharing in the success, therefore the whole company goes out once a quarter to learn about our goals and have an afternoon of fun team building
- Each department gets a budget of £50 per head every 6 months - relax and enjoy some time out of work with your colleagues
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