Company Description
Great journeys start with Trainline
We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow.
With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.
And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.
With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success.
Job Description
At Trainline, SEO plays a vital role within the Growth team and there is significant opportunity for growth. We’re looking for a highly motivated and commercially minded SEO Executive who can support the channel in English speaking markets globally.
This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed.
The role requires applicants with a passion for SEO, digital marketing, creative thinking and learning who can generate and execute ideas for increasing the web presence of Europe’s leading independent train and coach platform.
Key Responsibilities
Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance.
Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide.
Checking content and copywriting for local accuracy and effectiveness.
Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance.
Monitor competitor performance in local search engines, conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions.
Help activate those opportunities by implementing on-site SEO optimisation and changes.
Use a range of tools to monitor the SEO health of website as well as analysing search engine and keyword performance to find valuable opportunities.
Contribute to technical SEO optimisations at scale, for example internal linking.
Provide support to the SEO leadership team to deliver the business objectives.
Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance.
Qualifications
Understanding of search engines and the algorithmic ranking factors; how search engines, read, index and value content.
Knowledge of optimisation of search engines tools to enhance brand visibility, including schema mark up.
Previous experience executing organic search strategies.
Skilled Microsoft Office user, especially Excel.
Basic knowledge in using analytics tools such as Google Search Console and Google Analytics, and happy to learn working with new tools.
Familiar with SEO tools such as STAT, Screaming Frog, SEMRush, Botify and Ahrefs.
Ability to devise creative SEO solutions across complex websites.
Excellent written and verbal communication skills.
Strong copywriter and content-savvy.
Experience with updating content via a CMS platform (desired, but not essential).
Ability to manage target expectations and report on KPI’s.
Positive attitude, growth mindset, flexible and can work collaboratively.
Enjoys and is comfortable working in a fast-paced environment.
Enthusiastic, energetic and creative, likes to bring ideas to the table.
Analytical with a high attention to detail.
Approachable self-starter who is passionate for achieving results in the ever-changing landscape of SEO.
Additional Information
Why should you jump on board?
We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.
We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.
Our Values
Think Big - We're building the future of rail
Own It - We care about every customer, partner and journey
Do Good - We make a positive impact
Travel Together - We're one team
Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.
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