Foursquare is the leading independent location technology and data cloud platform, dedicated to building meaningful bridges between digital spaces and physical places. Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes. A pioneer of the geo-location space, Foursquare’s location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world’s largest enterprises and most recognizable brands, like Amazon, Microsoft, Samsung, Spotify, Uber, Airbnb and others.
Foursquare’s flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).
About the Position
Foursquare is looking for a Campaign Manager to join our team located in or near one of our office hubs - New York City, Chicago, Seattle, San Francisco.
This candidate will play a critical role on the B2B Marketing team at Foursquare, pushing forward the marketing strategy, creating momentum for lead generation and advancing our brand perception. Working across various mediums and audiences, this team brings the enterprise strategy to life through execution to drive measurable business results.
As a Campaign Manager, you will be responsible for planning, executing, and managing marketing campaigns to drive funnel velocity and customer engagement, including ideation, market research, target audience segmentation, ad and creative development and execution (in coordination with the Creative Director), digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.
The ideal candidate will have a passion for strategic thinking, but be hands on keyboards. They will leverage best-in-class technology to execute multi-channel campaigns and ultimately extract campaign insights for continued optimization.
In this role, you’ll:
- Develop and execute a multi-channel demand generation strategy to generate qualified leads and revenue opportunities - from paid digital advertising and media to community strategies
- You and your team will be responsible for helping to develop Foursquare’s demand generation campaign program (which includes sales revenue and product-led growth)
- Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery
- Create comprehensive campaign briefs. Coordinate and lead cross-functional kick off calls to align on campaign needs, KPIs and timelines
- Collaborate with creative teams to develop visually appealing and impactful marketing assets; provide creative copy based on brief
- Build prescriptive persona-based buyer journeys as the foundation for campaign strategy.
- Apply an experimentation mindset to marketing campaigns to drive test, learn, and optimize. Continuously conduct A/B testing across all channels
- Work with Marketing Operations to implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations (working with Marketing Operations)
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Align with sales development representatives (SDRs) on external campaigns
- Keep abreast of industry trends and insights from analysts in order to create compelling campaigns
What you’ll need
- 7+ years of experience in marketing demand generation and B2B marketing role in B2B tech / startup, preferably with experience in both enterprise sales and PLG
- Proven success delivering against goals for MQL and pipeline influence, as well as product registrations
- A ‘startup’ mentality, with the ability to operate independently and effectively to manage multiple projects and deadlines
- Copywriting experience for B2B marketing campaigns including storyboards and creative briefs
- Experience marketing to a technical audience (e.g. Developers, Data Scientists)
- Analytical with a strong attention to detail
- Experience in Linkedin, Marketo (or the like), Salesforce, Google Analytics, digital media, 6Sense (preferred), project management tools like Asana
- Your own unique talents! If you don’t meet 100% of the qualifications outlined above, we encourage and welcome you to still apply!
Benefits and Perks
- Flexible PTO - rest and recharge when you need it!
- Industry Leading Healthcare - comprehensive and competitive health, vision, dental, life insurance
- Savings and Investments - 401(k) with company match
- Equipment Setup - you will receive all necessary hardware for your job function
- Professional Development - annual learning stipend for your career development goals
- Family Planning and Fertility Programs - programs via Carrot
- Employee Resource Groups - to help you stay connected
- Hybrid Work Schedule for in-person collaboration on Tuesdays, Wednesdays, and Thursdays beginning April 1, 2024. For roles considered remote, this will not apply.
At Foursquare, we are committed to providing competitive pay and benefits that are in line with industry and market standards. Actual compensation packages are based on a wide array of factors unique to each candidate including but not limited to skill set, years & depth of experience, and specific office location.
The annual total cash compensation range is $76,000 - $120,000, however actual salaries can vary based on a candidate’s qualifications, skills and competencies, as well as location.
Salary is just one component of Foursquare’s total compensation package, which includes restricted stock units, multiple health insurance options, and a wide range of benefits!
Things to know…
Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.
Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.
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