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About the Team:
The Marketing team creates and develops Illumio’s global brand, helps drive revenue, and enables the Sales team’s future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters.
We are known in the industry for our category-building approach to solving customers’ problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success!
Why would you love this job?
You will be instrumental in supporting the execution and optimization of all things ABM at Illumio. The ideal candidate will not only shape the ABM program but will drive Hands-on and High-level guidance for Marketing and Sales stakeholders.
This individual should have a strategic, customer-focused mindset and a successful track record of fostering valuable partnerships with cross-functional teams. The Senior Manager, ABM will be focused on helping build pipeline in top-tier accounts and realizing the lifetime value of customer accounts to drive expansion.
They are responsible for working cross-functionally (Sales leadership, Digital and Web Marketing, Campaigns, Corp Comms, and Marketing Ops) to build ABM programs that align to specific account objectives and key executive engagement. In this role, you will also work with our ADR and Sales teams to design, build, implement, measure, and optimize custom, account-centric programs through multiple verticals and industries.
If you’re creative, goal-driven, self-motivated, and love working in a fast-paced environment, we want to meet you!
What You’ll Do
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Drive and own the development of a global ABM strategy, processes, and execution
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Employ a data-driven approach to develop 1:1 and 1: few programs
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Analyze target accounts to determine the optimal tactical mix; this includes digital, events, social media, and anything else you’ve seen work in the past
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Customize marketing assets and develop initiatives that align with the customer needs, personas, and sales-buying stage
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Partner with Sales to implement ABM into account-level pipeline generation plans, develop and maintain comprehensive account profiles and target personas, and develop account and contact-level insights to enrich accounts
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Execute programs, measure results, and use data to adjust and optimize future results
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Monitor and analyze performance through to qualified pipeline, using the data to adjust and optimize future outcomes and results
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Build “ABM as a service” programs that can be executed where appropriate at a geo or regional level by Field Marketing
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Partner with Marketing Ops to build ABM campaign reporting
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Coordinate with GTM Programs and Product Marketing to create quarterly ABM Campaign Calendar
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Work with the Demand Gen Campaigns team to coordinate messaging across email, ad and social channels
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Ability to work cross-functionally to serve as virtual team lead
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Proven organizational skills and ability to set up workflow systems and processes
What will you need to have?
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10+ years of relevant work experience in marketing with B2B technology companies
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7+ years of hands-on, ABM experience (preferably in B2B and security)
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Proven track record of planning and executing high-performing, detail-intensive campaigns
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Working knowledge of marketing channels and how/when to activate each
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You are creative with a curious mind, always looking to learn new things, and never afraid to ask questions
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Experience with tools like 6Sense, Google, LinkedIn Sales Navigator, Marketo, Drift, DOMO and Salesforce
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Highly organized and proficient at managing multiple projects at the same time
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You are metrics-driven (and like looking at the data!) and aren’t afraid to dig into Excel to build and share out reporting
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Salesforce chops to be able to build dashboards is a nice to have
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Hands-on experience working directly with Customer Success, Senior Sales Leadership, Account Executives, and ADR/SDR Teams
About Illumio:
Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.
Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.
Pay Range:
$150,000 USD - $180,000 USD
The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, location, experience, knowledge, skills, abilities, as well as internal equity, alignment with market data, or applicable laws.
Benefits:
At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-CS1 #LI-REMOTE
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