Company Description
When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 20 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Over 16,000 academic institutions, publishers, and corporations use our services: Gradescope by Turnitin, iThenticate, Turnitin Feedback Studio, Turnitin Originality, Turnitin Similarity, ExamSoft, Ouriginal and ProctorExam.
Turnitin has offices in Australia, India, Indonesia, Germany, Japan, Korea, Mexico, the Netherlands, the Philippines, Sweden, Ukraine, the United Kingdom, and the United States. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Come join us, and let's make change together.
Job Description
The Product Marketing team at Turnitin is curious, customer-centric, data-driven, and collaborative. We’re responsible for the global go-to-market strategy for Turnitin’s portfolio of academic integrity and assessment solutions. The team collaborates cross-functionally with product management, corporate marketing, demand marketing, and global sales to develop positioning and messaging, content assets, campaigns, and sales tools in support of product revenue and user engagement goals. The team is also responsible for competitive analysis and positioning.
The Role
The Product Marketing Manager will support Turnitin’s AI writing detection solution and our academic integrity product for professionals, iThenticate, used by publishers and researchers globally. Both are key growth products for the company. Reporting to the Senior Product Marketing Manager, the role involves creating go-to-market launch plans, capturing customer feedback, supporting demand campaigns and regional growth strategies, and enabling sales to upsell and cross-sell into Turnitin’s well-established, global base of academic institutions. You’ll collaborate across teams and regions in a dynamic environment with others who have a passion for learning and education, contributing to corporate and product team goals. This role also involves some operational duties to facilitate product marketing initiatives that span the Turnitin portfolio.
Responsibilities
- Lead content and communication development to support feature launches.
- Educate sales and other departments on current product messaging.
- Manage product marketing go-to-market launch programs.
- Partner with Global Marketing to ensure a cohesive product launch process, and to localize Turnitin value propositions and selling assets for regional markets.
- Work closely with Product Management to position and launch new features aligned with market dynamics and customer needs.
- Design and deliver training & resources that empower Turnitin’s global Sales team to speak to how the new feature solves customer problems.
- Serve as an advocate for our customers’ needs and partner with Product Management to ensure that solutions effectively deliver value.
- Collaborate with the Digital Marketing and Customer Success teams to communicate key product upsell and update messages to Turnitin's customers.
- Coordinate across the product marketing team to deliver impactful sales enablement webinars and our internal product update newsletter.
Qualifications
Essential
- 4+ years Product Marketing or Product Management experience
- Bachelor's degree or equivalent experience
- Excellent written and oral communication skills
- Strong organisational & decision making skills
- Ability to work with cross-functional teams and drive outcomes independently
- Ability to prioritise tasks and responsibilities across multiple projects
Desired
- Strong knowledge of the education technology ecosystem
- Strong knowledge of higher education buyers and buying process
- Experience marketing solutions that have AI features or foundations
- Strong knowledge of CRM and sales enablement systems, such as SalesForce
- Master's degree in a technology discipline, business, or other related
- Product marketing industry certifications
- A SaaS background
- Having worked with a global customer base
Additional Information
Total Rewards @ Turnitin
Turnitin maintains a Total Rewards package that is competitive within the local job market. People tend to think about their Total Rewards monetarily — solely as regular pay plus bonus or commission. This is what they earn in exchange for what they do. However, Turnitin delivers more than just these components. Beyond the intrinsic rewards of making a difference in the lives of educators, administrators, learners and researchers around the world, and thriving in an organization that is free of politics and full of humble, inclusive and collaborative teammates, the extrinsic rewards at Turnitin include generous time off and health and wellness programs that offer choice and flexibility and provide a safety net for the challenges that life presents from time to time. In our Remote-First approach to collaborating, you are also able to work the way that best fits your style and situation - whether that be remote, in one of our offices/rented spaces, or hybrid.
Our Mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values underpin everything we do.
- Customer Centric - We realize our mission to ensure integrity and improve learning outcomes by putting educators and learners at the center of everything we do.
- Passion for Learning - We seek out teammates that are constantly learning and growing and build a workplace which enables them to do so.
- Integrity - We believe integrity is the heartbeat of Turnitin. It shapes our products, the way we treat each other, and how we work with our customers and vendors.
- Action & Ownership - We have a bias toward action and empower teammates to make decisions.
- One Team - We strive to break down silos, collaborate effectively, and celebrate each other’s successes.
- Global Mindset - We respect local cultures and embrace diversity. We think globally and act locally to maximize our impact on education.
Global Benefits
- Flexible/hybrid working
- Remote First Culture
- Health Care Coverage*
- Tuition Reimbursement*
- Competitive Paid Time Off
- 4 Self-Care Days per year
- National Holidays*
- 2 Founder Days + Juneteenth Observed
- Paid Volunteer Time*
- Charitable contribution match*
- Monthly Wellness Reimbursement/Home Office Equipment*
- Access to Modern Health (mental health platform)
- Parental Leave*
- Retirement Plan with match/contribution*
* varies by country
Seeing Beyond the Job Ad
At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad. We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and evolve alongside us, join our team!
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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