Company Description
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of creating coffee to make amazing moments happen, to become the most chosen coffee in the UK. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & L’Or together under one roof, with one goal: be number one in market!
JDE sits as a very strong Number 2 within the Instants category and we have every ambition to become Number 1. At present, the Kenco brand accounts for almost 50% growth of the entire coffee category. We are therefore now at a pivotal point in the brand’s development and we are seeking passionate, creative and entrepreneurial minds to join our team.
So if you are looking to make an impact at shaping the future with delivering real brand value growth in a driven, fast-paced environment, then look no further!
Job Description
The Assistant Brand Manager is a key role within the Kenco brand marketing team, contributing to all elements of the marketing mix.
You will be responsible for category innovation and renovation projects, product portfolio development, design & artwork evolution and in-store activation. You will be responsible for developing and executing BTL activations in addition to category growth driving initiatives & also actively involved in brand performance tracking and analysis. Previous comms experience developing and executing across social media, websites, digital and shopper channels would be ideal.
Success will be achieved by building winning relationships with our internal and external associates and agencies and living the JDE values.
Key responsibilities
- Be a ‘brand guardian’ for Kenco, working closely with external creative, shopper and media agency partners.
- Be a champion for your brand and category, working closely with local and global stakeholders.
- Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of ‘adaptation’ projects, packaging artwork process, and deployment in store through powerful sell-in and launch.
- With support from the Category Lead & Senior Brand Manager, play a key role in developing and executing the communications BTL plan across social, digital & shopper touchpoints.
- Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans
- Supports Shopper Marketing JDE to ensure exceptional brand activation at POS
- Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget
- Responsible for compiling market & competitor reviews in order to feed into plans
- Supports Instant team members in various activities as required
Qualifications
Must have:
- Previous Marketing experience, (preferably FMCG)
- Strong data analysis and interpretation skills
- Proven Project Management skills
- Excellent communication skills with track record of building strong relationships/collaboration
- An entrepreneurial, self-starter mindset (we are a “start-up” business)
- A “can do” attitude
Nice to have:
- Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints
- +1yr FMCG Marketing experience
- Affinity for data analysis
- Experience in creation and activation of simple design projects
Education:
- Educated to degree level
Additional Information
#li-hybrid
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