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Account Based Marketing Manager at Version 1
Belfast, United Kingdom


Job Descrption

Company Description

Version 1 has celebrated over 26 years in the IT industry and continues to be trusted by global brands to deliver IT solutions that drive customer success. Version 1 has several strategic technology partners including Microsoft, AWS, Oracle, Red Hat, OutSystems and Snowflake. We’re also an award-winning employer reflecting how employees are at the heart of Version 1.

We’ve been awarded: Innovation Partner of the Year Winner 2023 Oracle EMEA Partner Awards, Global Microsoft Modernising Applications Partner of the Year Award 2023, AWS Collaboration Partner of the Year - EMEA 2023 and Best Workplaces for Women by Great Place To Work in UK and Ireland 2023.

As a consultancy and service provider, Version 1 is a digital-first environment and we do things differently. We’re focused on our core values; using these we’ve seen significant growth across our practices and our Digital, Data and Cloud team is preparing for the next phase of expansion. This creates new opportunities for driven and skilled individuals to join one of the fastest-growing consultancies globally.

Job Description

This position will be a key enabler in accelerating our business growth and success. You should be an innovative and self-starting ABM Manager supporting and driving our business's growth. As part of the Commercial Operations function the role will provide you with the opportunity to develop into a key business leader as the impact and scale of the ABM capability grows.

In this role, you will be responsible for developing, executing, and evaluating ABM campaigns for some of our most strategic customers, implementing a 1:1, 1: few and 1: many approaches where appropriate. The role requires a deep understanding of Account Based Marketing and campaign management, with emphasis on proving ROI and reporting to key stakeholders.:

  • Develop and execute the ABM plans for multiple strategic customers, with a strong emphasis on driving pipeline and accelerating existing opportunities.
  • Work with the wider Commercial Team on the successful implementation of ABM across Version 1.
  • Research specific customer accounts and their industry sectors, along with personas to produce targeted materials and messaging to assist the commercial teams across the entire sales cycle.
  • Develop strong relationships with account teams - act as the link between the commercial team and marketing, ensuring materials meet brand guidelines, messaging is consistent and aligned with the Campaigns & Performance team.
  • Be the lead on small-scale events for the select strategic accounts.
  • Measure and report on the impact of ABM campaigns to assist overall account and business objectives.

Qualifications

  • Experience in marketing, preferably in technology services or similar industry.
  • Proven track record of executing ABM initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.
  • Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with a commercial team.
  • Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision-makers in a variety of industry sectors.

Analytical skills to interpret data and adjust campaigns accordingly.

Additional Information

At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritizes their well-being, professional growth, and financial stability.

One of our standout advantages is the ability to work remote or with a hybrid schedule along with business travel, allowing our employees to strike a balance between work and life. We also offer a range of tech-related benefits, including an innovative Tech Scheme, Octopus Car Lease, and MyGym Discounts to help keep our team members up-to-date with the latest technology.

We prioritize the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivized certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat.


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VERSION 1
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