Company Description
Who we are:
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products, and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
MMGNET Group is a portfolio of leading B2B fashion industry brands with a rich legacy of supporting the industry and powering the business of fashion forward. The portfolio includes MMGNET, fashion’s newest source for industry insights, trend forecasting, and business resources and parent brand to industry-leading fashion trade event brands MAGIC, PROJECT, COTERIE and Sourcing at MAGIC. MMGNET Group is a subsidiary of Informa Markets and is formerly known as Informa Markets Fashion. MMGNET Group is a subsidiary of Informa Markets (LON:INF). To learn more about the MMGNET Group portfolio, please visit mmgnetgroup.com.
Job Description
Reports to: Director, Brand & Community
The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.
The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.
Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.
The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.
The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.
Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158
Role Accountability and Duties:
- Possess / Acquire deep understanding of our industry, existing customer base, and target customer segments’ challenges and needs; disseminate knowledge internally and leverage findings to support the development of tactical plans to acquire, retain, and engage and deliver against them; Monitor market trends and competitor activity; provide on-going updates and reports, present insights to key stakeholders and leadership as necessary
- Align marketing teams around the brand’s strategic positioning / direction; collaborate actively with key cross functional teams to support delivery of strategic and tactical plans & guides.
- Manage the delivery of both annual / seasonal campaign themes and key brand messaging in partnership with the Director Brand & Community, Design team, and external agencies
- Create briefs and align creative teams and agencies as needed to create hero visuals / supporting assets that fuel monthly content campaigns and product launches; Own and execute roll-out
- Work closely with brand marketing and content teams to create marketing campaign storylines and plans, and ensure brand visual identity, seasonal guideline application, and voice & tone consistency across communication formats and marketing channels
- Align with product & content teams on monthly content campaigns and themes; Execute audience briefs, targets/wish-lists, and ensure on-going dissemination of key campaign information to marketing team
- Own and execute new and ongoing advertising activities and media plans; support marketing in analyzing performance and media partnership(s) ROI; work hand-in-hand with Brand Marketing to align key campaign timelines
- Partner with Content and Social teams as needed to develop brand-specific, topical, relevant content and insights initiatives as they relate to specific target audiences and customer segments; support brand marketing in identifying appropriate new channels of distribution to reach target audiences
- Support and collaborate with Social Media teams to ideate and support the delivery of community-focused social media content and activities including influencer programs that increase brand awareness and engagement across Instagram and LinkedIn.
- Partner with content team and contractors as needed to plan & execute content campaign specific photo + video production needs; ensure consistent and aligned branding and brand voice/personality
- Work hand-in-hand with brand marketing to support the development of customer personas, which will inform marketing and sales campaigns, the evolution of our product offer(s), and more
- Support in the ideation/conception/execution of how brand translates to in-person marketing experiences, events, and programs designed to amplify brand and key product launches
- Align with internal and external operations and creative teams on look/feel, signage, décor, and major experiential marketing moments.
- Work closely with Director of Brand & Community and VP of Marketing on ideation, discovery, and execution of partnerships, sponsorships, and collaborations that create awareness around MMGNET within the industry and community throughout the calendar year
- Support Informa Markets (Group) pillars and KPIs by developing actionable ideas and tactics appropriate for MMGNET, events, and community; work with the Brand Marketing team and wider marketing teams to launch and
- Support in the development of the strategy for community events and programs in partnership with the Director of Brand & Community; Own the planning and execution of events and programs, required promotional materials, collateral, target lists, photo/video coverage, and amplification plan across marketing channels including social media.
- Identify and activate brand advocates and social media influencers via ongoing partnerships and brand ambassador programs; partner with social media & content teams to integrate into ongoing community-focused content
- Partner with internal and external PR teams to increase awareness of MMGNET via media outlets, press, influencers, etc.
- Help manage budget; provide budgetary support including billing, coding of invoices, reconciliation, and cost tracking
- Project manage and actively collaborate with external agencies, partners, freelancers as needed to develop and deliver world-class brand initiatives and campaigns on time and on budget
- Prioritize work and resources across projects based on short- and long-term needs, establishing and managing achievable delivery schedules
- Support Director, Brand & Community on execution of additional/other initiatives and projects as needed
The pay range for this position is $68,500 - $78,000 depending on experience
This posting will automatically expire on 5/13/2024
Qualifications
What you bring to the team:
- Bachelor’s degree in Marketing, Brand Management, Communications, or related field
- 5+ years proven experience in fashion marketing, brand management, and/or publishing ideal
- Interest in fashion and retail industries, fashion experience and understanding of industry a plus
- Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
- Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
- Strong project management, multi-tasking, and prioritization skills at a high-performance level on a tight schedule
- The ability to manage change, thrive in a fast-paced environment, work through ambiguity, and prioritize projects based on business needs
- Proven success working in matrixed organizations and influencing internal stakeholders, services and platforms. Comfortable collaborating internally and externally
- An entrepreneurial spirit and desire to take on projects and run with them
- culturally sensitive, and able to balance human factors with professional expectations
- eloquent in the writtenand able to build strong business relationships. Well-developed presentation skills.
- Problem-solving – You balance stakeholder needs, identify roadblocks, determine fixes, and work in a team to achieve business objectives.
- Out-of-the-box thinking -- You are willing to challenge norms and come up with fresh ideas and approaches to reaching audiences and engaging our customers
Additional Information
Why work at Informa
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
See how Informa handles your personal data when you apply for a job here.
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