Company Description
WHO WE ARE:
Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products, and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
Informa's Fashion Portfolio – MMGNET Group – is the leading producer of world-renowned fashion trade events, including MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. We believe uniting the industry's best talent and most dynamic events will translate into stronger events for buyers and brands and help us achieve our promise to the industry: to deliver superbly merchandised marketplaces, provide superior customer service, and ultimately present end consumers with the best apparel, footwear, accessories, and fashion products.
Job Description
ABOUT THE ROLE:
Reporting to and supporting the Marketing Manager, the Marketing Coordinator is responsible for executing on established marketing strategies, and continuously ideating, developing, executing, and delivering engaging omni-channel marketing campaigns in support of revenue creation, registration, and attendance for the designated Event Brand(s).
This role is key in supporting the delivery and success of COTERIE's marketing initiatives and campaigns that engage and convert both existing / retention customers and net-new leads in a variety of ways, including but not limited to attendance of our live market events, show-floor space sales, endemic and non-endemic sponsorships, digital marketing services, and other digital products.
In addition to supporting multiple product categories with engaging, conversion-focused marketing campaigns, this role is responsible for the management of external partners, resources, and freelancers, campaign calendars, promotion / delivery timelines, and other project management responsibilities as necessary.
The focus may vary on a daily basis — from planning to project management and hands-on support of deliverables, to creating project reports, status updates, and/or presentations.
WHAT WE’RE LOOKING FOR:
The Marketing Coordinator is a highly motivated, self-starting, organized, and creative individual with a passion for modern marketing, copywriting & communications, digital media, and design.
The ideal candidate is a storyteller at heart, and will use creativity, an analytical mindset, and an entrepreneurial spirit to ideate, develop, and execute mid and bottom funnel, omni-channel marketing campaigns that effectively drive conversion, and ultimately ensure both short and long-term successful business outcomes.
They will be able to balance business priorities with marketing excellence. A keen interest in modern marketing tactics, trends, best practices, strategies, analytics, and media trends is ideal. They will be excited by the prospect of helping to establish new strategies, tactics, and to deliver plans and campaigns that help grow our known audience / customer engagement and conversion, and ultimately deliver results.
The ideal candidate must possess a discerning creative eye and a deep understanding of marketing best practices and have experience developing and planning omni-channel marketing campaigns, creating strong, engaging, and creative marketing copy, and delivering results. This colleague should thrive in highly collaborative team environments and be able to work successfully with multiple cross-functional teams across the wider marketing organization.
Qualifications
ROLE ACCOUNTABILITY AND DUTIES:
Marketing Planning & Execution
- Work with the Marketing Manager as well as cross-functional Event Brand leads to proactively ideate new campaign tactics and approaches that engage our target audience(s), drive conversion, and deliver positive ROI based on set goals and KPIs
- Execute seasonal Event Brand email marketing plans, aligned to brand / market-segment business goals and objectives. Assist in presentation of written plans, schedules, timelines.
- Execute and manage delivery of integrated / omni-channel marketing, communications, and nurture campaigns, and lead generation campaigns
- Align wider marketing teams around Event Brand event campaign timelines, plans, and goals; collaborate actively with key cross functional teams to support delivery of tactical plans
- Track fashion / marketing trends to have an in-depth awareness and knowledge of the latest content trends, site experiences, and storytelling to create new ideas and ways to bring our marketing narratives to life
- Adapt key marketing messaging and communication of value proposition(s) and own the development of supporting copy, calls to action, and customer journey for Event Brand marketing campaigns, based on target customer segments, campaign goals, and desired results; work with Brand Manager to ensure consistent tone and voice across all marketing materials and channels
- Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels
- Execute website updates and proactive revision/creation of marketing materials, as needed, from concept to delivery and distribution
- Work to ensure consistent use of established branding, core value proposition messaging, imagery, and positioning across internal and external marketing materials, graphics, communications, and more; Cross-collaborate with peers in wider marketing organization to achieve consistent brand messaging where appropriate.
- Collaborate with brand teams to develop advertising plans and schedules, appropriate messaging and copy, and creative based on marketing campaign goals; support delivery of media plans
- Support sales enablement efforts with project management, material packaging, training (if needed), and internal rollouts of campaigns, etc
- Provide support to wider marketing team on various initiatives and projects as needed
Collaboration & Management
- Create strong relationships and build trust with cross-functional teams and event brand marketing leads
- Work with cross-functional marketing, content, brand teams as needed to promote and disseminate event-brand campaigns, and/or execute specific photo & video related initiatives
- Liaise with Experiential, PR, and other team leads as needed to organize, execute, and contribute to Event Brand initiatives as needed
- Interface with external clients — including brands, buyers, influencers, etc — at events to gather feedback for marketing, sales, and PR use
- Light travel throughout the year (10%) is required mainly to provide support during live fashion trade events
WHAT YOU BRING TO THE TEAM:
- 1-2 years of marketing experience
- Bachelor’s degree in Marketing or related field
- Experience and understanding of marketing function, planning, operations, and execution
- Proficiency in web and email management platforms
- Strong attention to detail and organizational skills
- Basic graphic design skills with proficiency in Adobe InDesign and Photoshop preferred
- Exceptional written communication skills, with a demonstrated ability to apply those skills and knowledge across multiple marketing formats
- Creative, positive, high-energy attitude and a strong sense of urgency and teamwork
- The ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
- Strong project management, multi-tasking, and prioritization skills and are able to function at a high-performance level on a tight schedule
- An entrepreneurial spirit and desire to take projects and run with them
- Culturally sensitive and able to balance human factors with professional expectations
- Articulate and responsive in communications, eloquent in the written and spoken word and able to build strong business relationships. Well-developed presentation skills.
- Interest in fashion and retail industries, fashion experience and understanding of industry a plus
- Problem solving — you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
- Out of the box thinking — You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
- Self-motivated with a flexible management style, able to multi-task and manage multiple deadlines and activities simultaneously
- Goal-oriented, self-motivated and adapts to changing situations and requirements
The salary range for this position is 46,750-55,000 depending on experience.
This posting will automatically expire on 5/10/2024
Additional Information
WHY WORK AT INFORMA:
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here
See how Informa handles your personal data when you apply for a job here.
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