Company Description
Join a diverse and global marketing team working on industry leading, internationally renowned events and products across an eclectic sector mix including Design, Cruise, Maritime and Logistics.
This fabulous team deliver 19 annual events across 15 different countries. From London to Amsterdam, Dubai to Saudi, Manilla to Hong Kong, Dusseldorf to Miami plus many more.
Two leading news sites sit within the portfolio, delivering hundreds of thousands of monthly impressions and significant revenue to the business.
With the support of the Digital Delivery Manager, the successful candidate will be dedicated to ensuring the 12 event websites maintain their consistent brand identities, SEO best practice is followed and the customer journey is seamless.
Working in partnership with the digital and brand marketing teams to implement web strategy, this candidate should be a team player who is analytics-led and is constantly testing, innovating and sharing recommendations with the team.
Job Description
Key Responsibilities
- Daily management of a selection of event and content CMS
- Design and implementation of testing and optimisation strategies (including A/B testing landing pages and CTA’s) to deliver personalised web experiences with the support of testing tools
- Own the look and feel of the sites, ensuring a consistent brand identity is maintained to build creatively, trust and improve UX
- Ensuring basic SEO best practice is followed and implemented
- Instrumental in any site migrations and website refreshes, designing wireframes and paginating page content
- Creating monthly reports from Adobe Analytics on site user behaviour and offering recommendations to increase engagement on site and optimize user journeys for conversion
- Understands customers’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics or similar to spot issues and opportunities
- Works collaboratively with wider marketing team to review and make changes/improvements to digital campaigns to ensure customer engagement and conversion is optimised
- Experience, knowledge and curiosity in UX, offering and applying recommendations marketing team to improve customer experience
- Ensuring websites are responsive and compatible with various devices and browsers
- Implementing accessibility standards to ensure websites are inclusive for all users
- Coach wider marketing teams on best practices and latest developments
- Understanding and managing the Websites’ role in wider marketing campaigns including PPC/Email landing pages feeding page performance to optimise campaigns
Qualifications
Experience of the following tools highly desirable but not essential
- Adobe Analytics
- Adobe Target
- Adobe Experience Manager or similar CMS
- WVO or similar
- Ahrefs or similar
- Microsoft Clarity
- Figma or similar
Additional Information
Who are you?
- Passionate about marketing with an analytical mind
- Results and data driven
- Unquenchable appetite to learn and develop
- Great team player and communicator
- Excited to travel internationally to shows when needed
Who are we?
We are proud to be recognised as one of the UK’s Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards 2024.
Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.
You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do.
Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.
What’s in it for you?
- You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
- Balanced working, flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work
- Eye care vouchers
- Childcare vouchers
- Healthy Lifestyle subsidy/ Mental well-being support
- Money purchased pension scheme & life assurance
- ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares
- Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.
- Long term career development opportunities
- AllInforma Colleague run networks for Diversity and Inclusion
- Inspired Sustainable Development at the very core of our business
- Ability to contribute towards socially responsible and sustainable events
- LGBTQIA+ Colleagues and Allies Network
- Visible & invisible disabilities and conditions Network
- Ethnic minorities and multiculturalism Network
What support and training will I have?
The development of our marketers is a priority and we have a vast range of support in place for our team to grow. This includes:
- Access to LinkedIn Learning
- A range of training sessions ran by our learning and development team
- Marketing Performance Managers who will be on hand to train and develop you on our tech stack
- A Digital Director whose primary focus is to support marketers across the business, fostering a marketing community where best practice and key learnings can be shared
- Opportunities for sponsorship of marketing qualifications
- Regular Marketing Socials, giving you the opportunity to meet other marketers in the business you wouldn't come across in your day-to-day role
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