Company Description
Informa is a leading international events, intelligence and scholarly research group. Listed on the London Stock Exchange and a member of the FTSE 100, Informa has over 11,000 colleagues working in more than 30 countries.
At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.
Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. We sit at the heart of the tech community with specialisms in emerging tech, AI, IoT, enterprise IT, cybersecurity, media & entertainment and service providers.
Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential. (Join us and reach yours!)
The Digital Marketing Specialist - SEM is a permanent, London-based or remote UK role.
Job Description
Working in a dynamic, creative and highly collaborative central digital marketing team, the Digital Marketing Specialist – SEM will create, implement, and optimise successful SEM strategies across Informa Tech’s events products. They will create individual SEM strategies and deliver campaigns which significantly improve the brand’s reach amongst a variety of tech and telecoms communities, increase Informa Tech’s marketable data universe and maximise qualified leads, conversions and revenue. They will actively optimise campaigns and lead on tracking and reporting, providing insights to enhance campaign performance, and set accurate benchmarks for future campaigns.
Qualifications
- Knowledge and experience in producing SEM strategies driving leads and/or revenue, across Search, Display and Paid Social Media, including Remarketing
- Hands-on experience creating PPC and Paid Social campaigns (including Remarketing)
- Experience creating and implementing successful lead generation campaigns via SEM
- Experience in building successful conversion campaigns via SEM, ie: free/paid event/training attendees etc
- Knowledge and experience of implementing tracking conventions, i.e consistent UTMs, source/medium etc
- Conducting keyword research, assessing competitiveness and CPC
- Experience using GA4, interpreting traffic metrics and identifying owned campaigns
- Ability to consistently optimise SEM campaigns at key junctures, ensuring creatives and targeting remain highly relevant and effective
- Experience in creating weekly and monthly SEM trackers for circulation to key stakeholders, with commentary on channel performance, analysis and suggested optimisations
- Experience in analysing site traffic and channel performance, and recommending improvements
- Ability to effectively track and manage SEM budgets across all owned campaigns
- Staying up-to-date with latest SEM tools, platforms and important algorithm changes
- Detail orientated – proofing copy, creatives and targeting
- Excellent communication and stakeholder management skills
Additional Information
Why work at Informa
Alongside a competitive salary, Informa also offers the following employee benefits:
- Season ticket loan & Cycle2work
- Money purchased pension scheme & life assurance
- Eye care and childcare vouchers
- 25 days annual holiday, increasing to 27 days after 2 years, plus an extra day off for your birthday
- Our Learning team supports year-round development, with face-to-face training, access to LinkedIn Learning and the opportunity for colleagues to earn their Certificate in Exhibition Management (CEM) in-house
- Informa's colleague Share Incentive Plan matches every share purchased with 2 free shares
- Informa offers a £250 Healthy Lifestyle subsidy to spend on fitness activities and classes
- You are given permission to take days off to volunteer with an approved scheme
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.
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