Company Description
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.
Closing date for applications: Friday 26th April, 2024
Job Description
This is an exciting opportunity for talented individual to join the EMENA B2B planning team as a Marketing Manager for Researcher Services covering our UKI & MENA regions. This Marketing Manager role assumes strategic responsibility for ensuring marketing campaign briefs are developed to support customer engagement within the UKI & MENA regions for our B2B customers.
We are looking for a motivated, commercially focused individual who will develop the go-to-market strategies which underpin the formal regional strategic plan, working alongside the Regional Director of Marketing.
You will be responsible for having a deep understanding of the UKI & MENA regions to inform multi-channel marketing campaigns and will use performance data to inform decision making. The ability to use services and specialist teams to build out campaigns, setting measurable goals and the ability to track, monitor and report on ROI are key to their success in role.
What you’ll be doing
- Define and implement region-specific marketing plans for B2B customers in UKI & MENA regions.
- Develop marketing campaigns that align to commercial growth/retention and revenue targets for area of focus listed above.
- Track, monitor, and measure success using OKRs.
- Collaborate internally with other functions within the global Marketing, Commercial, Editorial, and Marketing Insights teams.
- Promote regional work using case studies and practical examples of success and where learnings will be used to improve and enhance regional efforts.
- Manage regional budget, ensuring investment is placed in high value/return areas.
- Work with specialist teams to ensure content localisation and adaptation based on customer needs, setting high standards for planning and deliverables.
- Make informed recommendations using data, and take advantage of opportunities in region, being flexible and adaptable which return on investment.
- Accountable for managing own learning, taking responsibility to identify and develop skills gaps.
Qualifications
- Ability to gather information and data to analyse to ensure a well-executed regional marketing strategy is in place.
- Excellent communication skills and ability to inspire others towards a common vision or goal.
- Results-oriented, and independent marketer who can think outside the box, using their own initiative to achieve a set of results.
- Demonstrated ability to drive a well-executed integrated marketing programme.
- Flexible and adaptable with the ability to successfully influence and work in a matrix-environment.
- Strong interpersonal, organisational and presentation skills.
- An exceptional team player.
Additional Information
What we offer in return:
- A competitive salary
- 25 days annual leave (discretionary 3 additional days at Christmas)
- 4 volunteering days annually
- Day off for your birthday
- Pension contributions
- Seasonal social and charitable events
- Training and development opportunities
You must have the right to work and live in the United Kingdom.
Closing date for applications: Friday 26th April, 2024
This role is open to candidates in all locations across the UK. Taylor & Francis has multiple options for how employees can work based on their role – be that in the office, at home or somewhere in between.
At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state or local law.
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