Company Description

About Informa Tech

Informa Tech is a market-leading provider of integrated research, media, training, and events to the global Technology community. We're an international business of more than 600 colleagues, operating in more than 20 markets. Our aim is to inspire the Technology community to design, build and run a better digital world through research, media, training, and event brands that inform, educate and connect. Over 7,000 professionals subscribe to our research, with 225,000 delegates attending our events and over 18,000 students participating in our training programs each year, and nearly 4 million people visiting our digital communities each month.

https://www.informatech.com/

Job Description

Summary 

Join our centralised email marketing team and become a strategic partner in crafting, executing, and analysing impactful email campaigns for key business pillars. You'll leverage your in-depth Eloqua expertise to design, test, and deploy single and multi-step campaigns that drive engagement and conversions.  

You will be responsible for the successful management and reporting of all initiatives in support of outbound email campaigns. This is the ideal opportunity for an experienced email marketing professional with strong Eloqua knowledge.  

We’re looking for a data-driven individual with a passion for crafting engaging email experiences.  

You will be collaborating with stakeholders for use of data-driven insights to recommend effective campaign strategies and tactics.  

Day-to-day Responsibilities 

Campaign Management: 

• Manage email requests, workload, and promotional schedules for key pillars and brands, ensuring timely completion and deployment of campaigns and deliverables. 

• Collaborate with Email Automation Specialists in campaign activation. 

• Project manage inbound campaign work and email requests. 

Email Design & Production: 

• Provide daily Eloqua email QA support and management following email calendars. 

• Create and edit email HTML, utilising Eloqua's responsive design editor. 

Reporting & Analysis: 

• Deliver insightful reports on email campaign performance (status, opens, clicks, conversions, churn) to stakeholders, monthly or bi-weekly. 

• Translate data into actionable business and consumer insights. 

• Be proficient in data analysis tools like Excel and BI platforms. 

Technical Skills: 

• Experience with A/B testing to optimise campaign performance and drive value. 

• Understanding email international privacy regulations (CASL, CAN-SPAM, GDPR, CCPA). 

• Possess intermediate Excel skills (pivot tables, graphs). 

Other: 

• Strong attention to detail and commitment to established processes. 

• Thrive in a dynamic and fast-paced environment. 

• Manage multiple projects simultaneously and prioritise effectively. 

• Demonstrate excellent customer service with outstanding communication skills, both verbal and written, for internal collaboration. 

• Familiarity with email design best practices, including mobile responsiveness and accessibility. 

• Understanding of email copywriting principles to craft engaging and effective content. 

Additional Information

Why work for Informa?

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday! (Holiday runs from January to December)
• Friendly staff who are all “expert’s experts” and additional training for development
• Pension match and a range of other entirely flexible benefits to suit your needs - 5% Pension Scheme.
• Regular Social Events and Networking opportunities
• Share-Match options - become a shareholder!
• Eye Care - Including eye test and glasses
• EAP - legal & financial advice, wellbeing, counselling services. Mental health first aiders
• My Active Discounts - Discounts on a variety of products from fitness, travel and retail
• Flexible benefits - Critical illness insurance, Pension, Dental, Gym Membership, Dining Membership Card, Cycle to work scheme