Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our five operating divisions has a distinct focus:

Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

Informa Intelligence provides specialist digital information and data products, consultancy and research services to over 25,000 business worldwide, helping companies make better informed decisions and gain competitive edge.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.

Taylor & Francis commissions, curates, produces and publishes scholarly research and reference-led content in specialist subject areas, advancing research and enabling knowledge to be discovered and shared.

Our sixth division is Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.

Job Description

We have an exciting opportunity for an experienced Senior Marketing Manager to join our team and help us deliver inspiring and innovative Marketing campaigns across a series of world-class B2B Maritime events in the MENA region.

Sound interesting? If so, this role could be the perfect fit for you!

This role will require a creative, data-driven, and well-organised individual. The successful candidate must have exceptional attention to detail and be superb at internal and external stakeholder management.

You will work closely with the Head of Marketing on overall strategy, and also be very ‘Hands On’ for marketing campaign delivery. With support from two Marketing Executives (one of whom will be a direct report), you will have the autonomy to create and deliver innovative Marketing campaigns. You will have access to first-in-class training, MarTech, and support.

You will be part of a large and welcoming global show team who work solely on this portfolio. Your events will also benefit from access to a divisional Web Manager who will advise on SEO best practices and how to achieve the best UI/UX for your event websites. You will also have support from the divisional Marketing Operations Manager who leads on various platform integrations and key administrative actions.

Responsibilities 

As the Senior Marketing Manager, you will be responsible for delivering multi-channel Marketing campaigns that support event objectives including onsite attendance and driving high quality sales leads. This includes:
 

• Campaign development: Planning, executing, and managing marketing campaigns that support key event objectives via (but not limited to) email marketing, social media, PPC, PR and Whatsapp/SMS. 
• Line management: Working with a Marketing Executive (who is a direct report) and having access to a Digital Marketing Executive who will support the delivery and optimisation of your campaigns.
• Website management: Populating content and using the expertise of the Web Manager and the Digital Marketing Executive to optimise and refine the sites.
• Reporting: Monitoring and analysing marketing campaign performance, providing data and insights to measure success and drive improvement.
• PPC agency management: Working closely with our PPC agency and the Digital Marketing Executive to bring our digital campaigns to life.
• Content creation: Developing compelling and customer-focused content for a multitude of mediums including sales collateral, social media, website, and more. 
• Brand Management: Ensuring consistent brand messaging and image across all marketing efforts, maintaining brand integrity. 
• Partner management: Identifying and setting up agreements with key media partners, supporting associations and organisations that benefit the event objectives.
• Budget management: Ensuring all budgets are up to date and costs reported. 

Qualifications

About you  

We know that the perfect candidate may not exist. If you do not “tick all the boxes” but still think you’d be a great fit, we’d still love to hear from you. 

Prior experience 

• At least 4 years of experience as a Marketing Manager (ideally within events)
• Line management experience (ideally with formal training in this area)
• Experience with building and deploying email marketing, including data segmentation, ideally in Eloqua
• Experience of managing social media channels 
• Experience with website CMS, ideally Adobe Experience Manager 
• Experience with web analytics, such as Adobe Analytics or GA4 
• Some experience with a CRM such as Salesforce 
• Prior experience working with agencies (PR, PPC)
• Knowledge of segmentation and experience in database management 
• Knowledge of PPC, SEO and online advertising best practises  

Qualities 

• Organised and able to prioritise effectively
• Excellent communication skills
• Good stakeholder management
• Able to work and adapt at a fast pace 
• Eager to learn and develop 
• High attention to detail
• A true team player, but able to work from your own initiative when required 

Additional Information

Who are we? 

We are proud to be recognised as one of the UK’s Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards 2024.

Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach. 

You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do. 

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

What’s in it for you? 

·       You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays 

·       Balanced working, flexible working hours 

·       Volunteering days  

·       Season ticket loan 

·       Cycle2work 

·       Eye care vouchers 

·       Childcare vouchers 

·       Healthy Lifestyle subsidy/ Mental well-being support  

·       Money purchased pension scheme & life assurance 

·       Share Match Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares 

·       Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning. 

·       Long term career development opportunities 

·       All Informa Colleague run networks for Diversity and Inclusion 

·       Inspired Sustainable Development at the very core of our business  

·       Ability to contribute towards socially responsible and sustainable events 

·       LGBTQIA+ Colleagues and Allies Network 

·       Visible & invisible disabilities and conditions Network 

·       Ethnic minorities and multiculturalism Network