Company Description

London Tech Week is the UK’s leading tech event and is growing fast. It’s supported by the UK government, the Mayor of London and brings together trailblazing entrepreneurs, leading investors and major corporates to create the future of technology.

Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers – from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value.

We have ambitious growth plans and we are looking for dynamic and talented people to help us put these into action.

If you thrive in a fast-paced environment where you can make a difference, this could be the opportunity for you. In return, you’ll get support and development, working in a great team. London Tech Week is a joint venture which combines the expertise and scale with the exclusive connections and convening power of Founders Forum.

As an Associate Marketing Manager, you will be responsible for creating and executing innovative  audience campaigns. You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital campaigns. You will enjoy collaborating with content teams and your marketing peers to create compelling messaging and eye-catching design across all channels.

Job Description

In this role you will:

• Come up with top of funnel tactics and content ideas to attract new audience prospects to engage with our brands
• Identify target audience prospects for products across our London Tech Week portfolio
• Develop, in consultation with stakeholders, integrated audience marketing campaign strategies and activity plans that use channels effectively for different personas, and that will achieve commercial objectives
• Drive prospects to our event websites and through the buying cycle from awareness to ticket purchase as well as free visitor sign ups
• Measure and report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes
• Work as part of a cross-functional team to deliver successful in-person events
• Foster a test-and-learn mindset, constantly analysing and optimising campaigns
• Work with sponsors to ensure that all of their deliverables are executed in a timely fashion

Qualifications

What you’ll need…

• Ability to quickly identify key insights which can be used to help the brand and business evolve
• Marketing experience across search, display, social and email channels
• Excellent campaign management experience
• Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey
• A customer-first mindset – and an interest in the tech sector!
• Ability to build and maintain fruitful relationships, both internally and externally
• Strong collaboration and communication skills; written, verbal, presentation.
• Evidence of working in a matrix organisation

Additional Information

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or protected veteran status, citizenship, or other protected characteristics under federal, state, or local law.