Company Description
Join a diverse and global marketing team working on industry leading, internationally renowned events and products across an eclectic sector mix including Design, Cruise, Maritime and Logistics.
This fabulous team deliver 19 annual events across 15 different countries. From London to Amsterdam, Dubai to Saudi, Manilla to Hong Kong, Dusseldorf to Miami plus many more.
Two leading news sites sit within the portfolio, delivering hundreds of thousands of monthly impressions and significant revenue to the business.
With the support of the Group Digital Marketing Manager, the successful candidate will be part of a team of digital marketing specialists, dedicated and focused to being the best in digital marketing and will be the “digital champion” for their brand/products.
Working in collaboration with the brand marketing teams, the Digital Marketing Executive will be responsible for the best practice delivery across Email, PPC and Web Channels focusing on meeting the OKR’s and business goals set, communication performance, suggesting changes and implementing solutions.
Job Description
Tracking & Reporting
- Support brand marketing team with registration form set up, testing, tracking cross channel
- Report weekly on channel campaign performance, working with the brand marketing teams to utilise all data available to optimise campaigns and implement changes
- Set and report against digital micro and macro channel targets
- Feed into overall event strategy using data available
- Design and implement channel testing plans, setting clear hypothesis, goals and objectives
Web
- Maintain websites, working with Web team to support ongoing SEO, and support brand teams with front end website changes
- Build out tailored landing pages for campaigns and produce A/B test and optimisation plans to increase conversion rate
PPC
- Manage PPC campaigns working with Brand Marketing teams; write briefs, set targets, manage budget, track and report on analytics, manage creative design
- With the support of the Brand Marketing Team, manage paid media agency to ensure campaigns are fully optimised and delivering on target and on budget
- Build out email campaign templates utlising standardisation and automisation to improve efficiencies and performance
- Working in collaboration with the brand marketing teams, build out campaign data plans, selection and segmentation for campaigns
- Support any data migrations
Social
- Responsible for maintaining the social media calendar, this includes collaborating with
Brand marketing team, content, and sales stakeholders to plan content, write tailored posts for each channel, create artwork/ video, post scheduling, and community management
Budget Management
- Work with the Brand Marketing team to set and manage budgets
Ideas and Innovations
- Develop an in-depth knowledge of the target audience, understand digital behaviours of the product audience, through continual testing and reporting
- Utilise Informa’s online learning library as well as supporting Marketing Performance Managers and other internal and external training to ensure best practices and channel/platform updates
- Keep up to date with the latest market, marketing and channel developments sharing findings with digital and wider marketing teams
Qualifications
Experience of the following tools highly desirable but not essential
- Google Analytics/Adobe Analytics/Google Search Console
- AHREFS
- Eloqua
- Asana/Monday.com
- Hootsuite
- Adobe Experience Manager
- Canva or equivalent
Additional Information
Who are you?
- Naturally curious
- Growth mindset
- Great communicator and stakeholder manager
- Highly able to manage multiple projects simultaneously
- Able to adapt in a dynamic digital landscape
Who are we?
We are proud to be recognised as one of the UK’s Top 50 Best Places to Work in the Glassdoor Employees’ Choice Awards 2024.
Our marketing team is a diverse and welcoming group. We love marketing and we are constantly testing, developing and innovating in our approach.
You’ll be joining a fun and inclusive team who are eager to learn and constantly improve what we do.
Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries. Through hundreds of powerful brands, we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.
What’s in it for you?
- You are entitled to 25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
- Balanced working, flexible working hours
- Volunteering days
- Season ticket loan
- Cycle2work
- Eye care vouchers
- Childcare vouchers
- Healthy Lifestyle subsidy/ Mental well-being support
- Money purchased pension scheme & life assurance
- ShareMatch Scheme, Informa's colleagues Share incentive plan matches every share purchased with two free shares
- Learning & Development - Our Learning team supports year-round development with face-to-face training, access to Linked-in Learning.
- Long term career development opportunities
- AllInforma Colleague run networks for Diversity and Inclusion
- Inspired Sustainable Development at the very core of our business
- Ability to contribute towards socially responsible and sustainable events
- LGBTQIA+ Colleagues and Allies Network
- Visible & invisible disabilities and conditions Network
- Ethnic minorities and multiculturalism Network
What support and training will I have?
The development of our marketers is a priority and we have a vast range of support in place for our team to grow. This includes:
- Access to LinkedIn Learning
- A range of training sessions ran by our learning and development team
- Marketing Performance Managers who will be on hand to train and develop you on our tech stack
- A Digital Director whose primary focus is to support marketers across the business, fostering a marketing community where best practice and key learnings can be shared
- Opportunities for sponsorship of marketing qualifications
- Regular Marketing Socials, giving you the opportunity to meet other marketers in the business you wouldn't come across in your day-to-day role
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