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Marketing Executive - Business at London and Partners
London, United Kingdom
Job Descrption
Application Deadline: 8 November 2024
Department: Marketing, Destination and Commercial
Employment Type: Full Time
Location: London
Compensation: £33,707 / year
Description
London & Partners is the business growth and destination agency for London. Our mission is to create economic growth that is resilient, sustainable and inclusive. We are a social enterprise, combining purpose with commercial rigour and are funded by grants channelled by the GLA, partners and our portfolio of commercial ventures.
We are a global organisation connecting people and organisations using our unique
networks, channels and knowledge of London. We help international businesses set up in London, support small and micro London business to thrive, help London-based businesses expand globally and bring leisure tourism and major events to the city. We also bring global institutional capital to London through our joint venture with the NLA, Opportunity London.
London ... Partners operates brands including MedCity, Grow London, Let's Do London, VisitLondon and the top-level-domain DotLondon. We are the co-founder of London Tech Week and run two award-winning programmes for startup and scale-up companies. In a typical year, we support thousands of scaling businesses, win hundreds of events for London, book over a quarter of a million hotel beds and engage with millions of visitors through our campaigns and digital channels.
We work closely with the GLA across our portfolio and have an agreed set of key performance indicators: the economic growth (gross value added) and jobs that we create, the satisfaction of our clients and partners, and our commercial performance.
Purpose of the role
To support on delivery of B2B marketing strategies that are data-led, results focussed, cost effective and meet London & Partners’ needs.
To support on delivery on a range of creative business marketing activities to support our range of business products and services.
To work in a fast paced and collaborative environment and support the delivery of impactful marketing across business products and services, events, digital and print.
Working with the Marketing Manager - Business and wider business marketing team, on curating and creating content for our business channels via London & Partners’ extensive networks including partners, stakeholders and business influencers.
To collaborate with internal and external contacts to ensure marketing outputs aligns to wider organisational plans, is effective, on brand and high quality.
Key Tasks
· Depending on activity, to manage or assist the delivery of innovative, impactful marketing from inception through to evaluation.
· Work closely with the wider team to scope, create or commission, and distribute content that is informed by audience insight and meets business needs via owned, earned, paid and partner channels.
· Provide professional and efficient marketing support for all business activities, events and trade shows, including producing the marketing around each event such as messaging, copywriting, collateral production and branding.
· Be a workstream lead, including planning and taking responsibility for delivery, of one or more marketing areas, for example:
o Be the point person for London Convention Bureau team in supporting marketing activity over a portfolio of their exhibitions, partner events and site visits.
o Day-to-day use of business social media channels and WhatsApp, working with Social Media Lead to understand audience and channel goals.
o Lead on the creation of London & Partners business newsletters, track performance.
o Liaising with design team on production of campaign material or stakeholder deliverables.
· Any other reasonable duties as allocated by the line manager
You’ll have/bring
· Proficient marketing skills likely a second jobber with interest in destination and hospitality sector
· Committed to continuous learning and evolving with industry best practice
· Desire to work in an agile, collaborative marketing environment and as part of diverse project teams
· Good communication skills, written and verbal
· Proficiency with Microsoft Office (especially Excel, Word and PowerPoint)
· Familiarity with CRM systems e.g., Salesforce is desirable
· Competence with marketing performance monitoring tools such as Google Analytics, Social analytics platforms, Hootsuite is desirable. Willingness to develop these skills is essential
You’ll Get
• 30 days’ holiday in addition to UK public holidays
• Hybrid working environment
• Excellent employer pension contribution and Medical Cash Plan
• To join a fast paced, flexible and inclusive social enterprise
Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment.
London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.
We encourage applications from all sections of the community
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