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Marketing Director (UK) at Nearform
London, United Kingdom
Job Descrption
About Us
At Nearform, we build digital products that make the world work better by creating great customer, business and developer experiences. Our approach empowers teams to continue building digital strength with confidence. We work with some of the most ambitious enterprises in the world to create new digital solutions and capabilities for enduring impact. Nearform is a remote-first company, with over 400 team members in 20 countries across North America and Europe.
Despite our global presence, Nearformers form a close-knit community built on trust and camaraderie. Our annual company retreat brings us together, reflecting our commitment to open-source values and the exchange of thoughts and ideas. Join us at Nearform and be part of a journey marked by innovation and progress.
Nearform is committed to shaping a better world in all that we do. Our global team is built based on respect, inclusivity, diversity and... excellence.
The Opportunity
We are looking for a world-class Marketing Director, Europe to join us on this journey. The ideal candidate will have extensive B2B marketing experience in the digital / tech sector. This person must also be able to lead a multidisciplinary team, and interact with leadership stakeholders on a regular basis. Ideally, this person will also have an understanding of both events-based and digital marketing channels that can bring it to life. This role reports to the Chief Marketing Officer, with additional oversight by the Managing Director of the Europe region..
As the Marketing Director, Europe, your main objectives will be:
• Manage the Events Manager, Europe as part of your region-specific remit in bridging Nearform’s global content strategy with Europe-specific channels and marketing activation opportunities
• Collaborate with members of the global Marketing team: digital marketer, events manager, social media manager, copywriter, and visual designers. Provide direction as required and problem-solving as requested.
• Be the first point of contact for EU-based leadership stakeholders (Europe region’s Managing Director and Head of Sales, primarily) for guidance
• Support the Europe-based Sales team on their unique go-to-market objectives, while also being able to tell a consistent global “story” of the Nearform value proposition
• Understand key performance metrics and tracking tools for campaign results and translate results into actionable insights for the Marketing team
Responsibilities:
• Collaborate effectively with team members in different regions (North America + EU) and across functions (Marketing, Sales, Solutions/Delivery more)
• Contribute to a global content strategy by working closely with Europe region stakeholders and external / market research, to identify key topics and common pain points
• Design and execute effective targeting campaigns, focused on engaging with and growing our client pipelines - which can include overseeing content/asset creation, event planning and execution, and digital marketing - providing ongoing reports/analytics and recommendations
• Oversee events planning and execution, together with Events Manager
• Provide thought partnership to key internal stakeholders - such as BU General Managers, Regional Sales Teams, and more - through a regular cadence of interaction
• Work closely with Marketing team peers, including the Director of Branding on Comms, when collaboration is required or requested.
Requirements
• Successful track record in B2B marketing role and content strategy, especially in growth-stage companies
• Experience in the digital / tech sector, ideally in a high growth / PE backed company, with a focus on services
• Excellent leadership, communication, and decision-making skills
• Proven ability to manage interdisciplinary teams, and be persuasive with diverse stakeholders
• Easily commutable to London when required
Desirable skills:
• Bachelor’s degree (or equivalent)
• Proficiency working with LinkedIn - specifically on paid advertising campaigns
• Proficiency with Hubspot
• Desire to grow professionally through ongoing learning
Benefits:
• Work remotely; we have a genuine dedication to work/life balance.
• Work flexibly; we appreciate there are more important things in life than work so our flexible working culture allows you to work around what matters - school run, no problem!
• The Wellness Hub: We have a genuine commitment to fostering/improving Nearformers’ wellbeing; we offer resources and support, including a Nearform advice line which offers confidential support for anything from relationship issues to staying healthy.
Please get in touch to discuss remuneration.
Although we are widely dispersed, Nearformers are a tightly-knit team. We trust one another and care about our colleagues. We all get together in person at our annual company retreat, of course when we’re not faced with a global pandemic! Building on our open-source origins, we promote the sharing of thoughts, knowledge and ideas
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