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Influencer Marketing Executive at Moonpig
London, United Kingdom
Job Descrption
We believe that most of us do our best work when we work together, but we know that everyone works in different ways, and quite frankly, has other commitments and responsibilities outside of work.
As we further adjust to hybrid working, we want to take what we've learnt from working remotely and keep the flexibility that's enabled us to thrive and keep driving our business forward.
We have some core principles which support us in this:
Do what’s right
Trust & give permission
Delivery matters
We understand ways of working can look different based on your role, team and you as an individual so we are here to support and discuss this with you during the interview process.
Work with us
At Moonpig Group our mission is to help people connect and create moments that matter. We are an international group, comprising the Moonpig, Buyagift and Red Letter Days brands in the UK and the Greetz brand in the Netherlands.
We were founded with a goal to... disrupt the traditional greetings industry. Two decades on, we’re an established leader within the online cards and gifting market, offering a wide range of products to customers across the world.
Moonpig is an iconic brand and innovator, with clear values (read more about our values here !).
These values set our teams and our business up for success in an environment that’s fun, supportive and challenging. They’re the glue that binds us together and we think of them as a platform to help us deliver our best work. You have every chance to drive impact here at Moonpig, and most importantly, we genuinely want you!
What You’ll Be Doing
As the Influencer and Community Management Executive you will play a crucial role in executing our content creator and influencer strategy, ensuring that our Greetz brand is well-represented across various social media platforms. You will be responsible for sourcing and managing relationships with influencers, overseeing campaign activities, and engaging with our community across social. This role will work closely with creators, agencies, and our internal teams to increase brand visibility, engagement, and acquisition through well-planned influencer and partnership collaborations.
Key Responsibilities
• Support influencer and community management activities across three distinct markets, understanding and adapting to the unique needs and preferences of each.
• Help drive our creator marketing strategy and execution across various social channels such as Instagram, YouTube, TikTok and Podcasts.
• Identify and strategically reach out to potential influencers, content creators and brand ambassadors who align with our brand values and marketing objectives.
• Support with the creation of influencer campaign briefs and oversee the execution ensuring that deliverables are met and campaigns run smoothly.
• Negotiate contracts and manage agreements to ensure mutually beneficial partnerships.
• Serve as the main contact for influencers and partners, providing them with needed information, resources and support.
• Align influencer and UGC strategies with our broader marketing goals, focusing on brand awareness and customer acquisition.
• Track results and monitor planned activities for paid partnerships to ensure timely execution and alignment with campaign objectives.
• Monitor and reply to direct messages, comments, and interactions on our social accounts, ensuring a positive and engaging customer experience.
• Manage UGC to leverage authentic customer experiences in our marketing strategies.
• Plan and source content to post on our social channels.
• Stay up-to-date with social media and influencer trends, platform updates, and best practices.
• Seek out partnership opportunities and be proactive in suggesting innovative strategies to keep our brand ahead of the curve.
You'll be a great addition to the team if you have:
• 1-2 years experience in influencer marketing, partnerships, community management, or a similar role.
• Strong negotiation skills and expertise in running influencer campaigns.
• Demonstrated experience and ability in working with other marketing functions to extend the value of influencers and ambassadors.
• Experience using social media and influencer management tools.
• Excellent commercial and analytical skills, with an ability to understand the key drivers of performance within influencer marketing and partnerships to deliver strong growth.
• Proficiency in all social media platforms, particularly understanding of tracking and data.
• Excellent organisational skills with the ability to manage multiple tasks and projects simultaneously.
• The ability to express insights, suggestions, and make challenges to both internal teams and external partners.
• Strong interpersonal and communication skills, bringing energy to any environment you enter.
• Knowledge of the influencer landscape in the Netherlands.
• Excellent written and verbal skills in Dutch and English.
Want to hear more?
Find out more about Moonpig Group and what it has to offer here !
Moonpig’s Commitment to Equality, Diversity and Inclusivity
At Moonpig Group, we’re committed to creating an inclusive and caring culture with brilliant people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds to Moonpig Group, from working parents who need flexibility with their hours to individuals who are neurodiverse and prefer to work a certain way.
We’re proud to have several employee-led committees within our organisation, including the LGBTQ+, Gender Balance, Neurodiversity and our EMBRACE (Educating Myself for Better Racial Awareness and Cultural Enrichment) Committees.
We’ll continue to push for diversity and that sense of belonging so that all Moonpig Group employees feel safe and comfortable to be their true authentic self at work.
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