Company Description
NBCUniversal is a leader in providing entertainment programming to the US and international marketplaces. The International Television division is responsible for the distribution of NBCU’s film and TV product to television and new media customers in all markets outside North America. Within International Television, the International Digital Distribution team has specific responsibility for growing distribution in these markets, including managing on-going customer relationships to maximise revenue.
Job Description
OVERVIEW
The International Marketing team is responsible for the planning and execution of multi-territory media campaigns to support the sale of digital product throughout a film’s life cycle including Premium Windows, VOD, and EST.
KEY RESPONSIBILITIES
- Brief and oversee multi-territory media plan and work collaboratively with local teams (if required) to ensure campaigns are nuanced and tailored for markets.
- Manage local clients across a portfolio of territories: presenting upcoming titles, collaborating on in-market support, creating opportunities for Universal title promotion, and approve marketing materials developed by licensees.
- Represent Universal on any industry bodies and trade-wide initiatives within the managed territories.
- In tandem with creative and brand teams in Los Angeles HQ, develop, localise, and seek approval for campaign creative as required by media plan.
- Support budget-spend tracking and financial pacing for a selection of titles, ensure budget documents are up to date and accurate.
- Align Marketing and Account management to define strategic opportunities and priorities for titles and key account support.
- Work collaboratively across business units, e.g. Theatrical, consumer products, physical licensees, and brand / franchise teams to maximise lifecycle opportunities of managed titles.
- Collaborate with Social/Influencer leads to determine wither budget permits activation.
- Brief PR campaigns to agencies as required.
- Align with Trade Marketing across key local and multi-territory customers and work closely with Creative Services for delivery.
- Monitor campaign results closely and carefully manage media agency to deliver in-line with plan.
- Deliver campaign post campaign wrap-up and contribute to film-maker presentations.
Qualifications
Essential
- Familiarity and interest in the business of entertainment and, specifically, digital media and content distribution
- Experience marketing and leading product releases across multiple geos
- Strong commercial acumen, proven track record of driving revenue
- Excellent written/oral communication, coordination skills, and attention to detail
- Strong interpersonal and influencing skills
- Ability to work cross-functionally with diverse team
- Experience in building and maintaining key multi-territory customer relationships
- Ability to handle short deadlines/turnarounds and multiple competing priorities
- Flexibility of working hours (interaction with teams in the UK, USA, and Asia)
Preferred
- Previous experience at a studio, label, or digital platform
- Previous experience in media, marketing account management, or business development - preferably with an analytic focus
- Cross-territory responsibility
If interested, please send us your application before Friday 26th April 2024, thank you!
Additional Information
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
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