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Group Creative Director at MasterClass
London, United Kingdom
Job Descrption
• Visionary Leader: Proven experience leading creative teams across advertising, product, content, and creative strategy workstreams,
• Dynamite Storyteller: Exceptional writing skills with the ability to craft compelling narratives across various forms and mediums,
• Empathetic Mentor: Strong people management skills with a track record of inspiring and developing creative talent,
• Strategic Thinker: Ability to translate strategic objectives into creative concepts that resonate with our audience,
• Collaborative Partner: Experience working closely with cross-functional teams to drive integrated marketing efforts, including Performance marketing,
• Innovative Creator: A portfolio showcasing award-winning work and a knack for pushing creative boundaries,
• 10+ years of experience in creative roles, with a focus on producing standout work for global brands,
• Experience directing copy, art direction, design, video, animation, and other creative disciplines,
• Demonstrated... expertise in conceptual and strategically-led campaign development,
• Experience in both agency and in-house environments,
• Ability to prioritize and work well under pressure while maintaining speed and high attention to detail given shifting timelines, updates, and last-minute changes. Should have a strong operational mindset and vision for the team,
• Ability to provide and receive constructive feedback across creative disciplines,
• Strong presentation skills and attention to detail; presenting work on behalf of the team, explaining the creative vision, strategy and approach,
• Experience working with performance marketing and enterprise brands preferred,
• Experience developing and maintaining brand voice and tone guidelines,
• Understanding of performance marketing and its integration with creative strategy,
• Proven ability to manage multiple projects in a fast-paced environment,
• Versatility in writing styles and tones, from short-form brand advertising & performance copy to longer-form editorial content
What the job involves
• As our Group Creative Director, you'll be reporting to our Executive Creative Director, and lead our copy and storytelling efforts, while also setting the bar to creatively lead a diverse team of copywriters, designers, video editors, art directors, and animators ranging from class launches, campaigns to product launches,
• Your passion for storytelling and strategic vision will shape how we communicate with our global audience,
• Whether through advertising campaigns, digital experiences, products, social content, or printed materials, you'll ensure our voice is fresh, authentic, engaging, and unmistakably MasterClass,
• Lead and Inspire: Guide the creative vision and strategy for creative campaigns, products, and marketing communications. Inspire your team to push the boundaries of creativity and innovation,
• Shape Our Voice: Write, define, and champion the tone and voice of marketing copy across various channels, ensuring consistency and authenticity. Delivering on-strategy, on-target, and on-brand messages and ensuring other writers are doing the same,
• Collaborate and Innovate: Work closely with cross-functional teams, including brand, performance marketing, enterprise, and product, to develop forward-thinking ideas and strategies,
• Mentor and Grow: Develop and mentor a team of copywriters, designers, and art directors, fostering a culture of creativity, collaboration, and continuous improvement,
• Direct and Oversee: Provide creative direction and oversight across copy, art direction, design, video, animation, and other creative disciplines,
• Execute with Excellence: Deliver compelling, on-brand messages across all touchpoints, maintaining the highest quality standards and attention to detail,
• Adapt and Evolve: Stay ahead of industry trends and continuously seek new ways to tell our story in a rapidly changing landscape
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