Job Description
-Manage and maintain client relationships; become the day-to-day point of contact for clients.
-Demonstrate a comprehensive understanding of digital media including performance marketing across multiple channels.
-Develop tactical campaign planning presentations and media plans based on thorough data analysis, audience insights and consumer journey, understand business challenges and market changes, competitive landscape analysis, and cost-efficiency optimization.
-Possess in-depth knowledge of all digital disciplines including paid search, paid social, programmatic/ display, affiliates, online video etc.
-Ensure performance marketing frameworks and planning output is best-in-class by adopting an always-on innovation mindset.
-Lead on client communication, campaign planning, optimization and reporting across planned digital platforms including Google Ads, Meta/Snap/TikTok/LinkedIn/Twitter Business Manager.
-Provide guidance to the team in day-to-day tasks establishing effective processes for evaluating and tracking delivery of campaign KPIs.
-Proactively look for ways to improve campaign performance and introduce new approaches that will contribute to clients’ success.
Qualifications
- BS/MS degree in marketing or a related field
- 4+ years of performance marketing, and paid media experience.
- Arabic speakers preferred.
-Strong organizational skills, team player, ability to multitask, and work under pressure.
-Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.
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