Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".
Job Description
Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & how to reach target audiences, prepare media plans, launch campaigns, create reports and advise campaign performance; report back to the wider team and the client on the findings and recommendation.
Main Tasks
Technical & Product
- Ability to understand the client's brief, ask relevant questions and plan media channels (media plan & recommendation) based on client's objectives
- Putting together: media plans, reports, optimization recommendations, MRFs - for online & offline media.
- Create and manage MRF Sheet and cooperate closely with the creative agency ensuring timely receipt of material and go live dates
- Traffic digital campaigns and connect with TAAG team to ensure proper implementation
- Follow up with media and creative agency on proper implementation of campaigns (implementation reports)
- Manage campaign launches, which includes client's expectations management (in case any delays / challenges etc.)
- Ensure booking by administration team is timely and accurate
- Prepare client status reports (in the format required by the client eg Monday.com)
- Prepare reports and optimization recommendation in required format
- Supervision of invoicing process
Innovative & Analytical Mindset
- Develop post campaign reports & analysis for clients
- Competitive monitoring & analysis
- Preparing & presenting basic rationale for media plans and proposals
Additional Information
- Proven experience of at least 1-2 years in media planning (online & offline)
- BS/MS degree in marketing or a related field
- In-depth knowledge of advertising products, formats, channels and always up to date on any new products in market.
- Knowledge in the various Digital platform (Programmatic Display, Video, Social, Search)
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