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Global Marketing Director at Billion Dollar Boy
London, United Kingdom
Job Descrption
We are seeking a dynamic Global Marketing Director to oversee the execution of core marketing initiatives, ensuring consistent brand messaging across our group companies (BDB and FiveTwoNine) while upholding foundational best practices within our growing team. Working closely with the CMO, who will focus on innovation, thought leadership and FiveTwoNine, this role will be instrumental in driving the team's success through effective case study development, press relations, award submissions, event management, reporting, and scheduling.
Responsibilities
• Strategic Execution: Oversee the implementation of core marketing strategies, ensuring alignment with the overall business objectives and the CMO's vision for innovation.
• Team Management: Lead and mentor the marketing team, fostering a collaborative and high-performing environment.
• Operational Excellence: Establish and maintain efficient operational processes, including budgeting, resource allocation, and... reporting.
• Thought Leadership: Collaborate with the CMO to develop and execute thought leadership initiatives, positioning the company as an industry expert.
• Content Marketing and Public Relations: Oversee the development of compelling case studies, PR, award submissions, and events to enhance brand visibility and drive business development.
• Reporting: Develop and deliver comprehensive reports on marketing performance, tracking key metrics and identifying areas for improvement.
• Scheduling: Create and manage a centralised marketing calendar, ensuring timely execution of all initiatives.
Brand Consistency: Ensure that all marketing activations accurately reflect the unique voices of BDB and FiveTwoNine, maintaining brand consistency across the group.
Experience
• 7+ years of experience in B2B marketing, preferably within the Creator Economy or a related field.
• Proven track record of leading and managing marketing teams.
• Strong understanding of marketing best practices and strategies.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Entrepreneurial mindset with a passion for driving growth and innovation.
Additional Skills and Competencies
• Experience in developing and executing integrated marketing campaigns.
• Knowledge of digital marketing channels and tools.
• Strong analytical skills and ability to measure marketing effectiveness.
• Creative problem-solving and strategic thinking.
• Understanding of the global media landscape and how to engage diverse audiences.
By joining our team as the Global Marketing Director, you will have the opportunity to play a pivotal role in shaping our company's future and driving its continued success.
About Billion Dollar Boy
Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.
Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.
BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.
Our Culture
Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.
Our Values
We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.
Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours that should be adopted by every agency to positively change advertising as a whole:
• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.
Equal Opportunities
We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.
Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.
When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:
• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process
Our Perks
• 25 days annual leave
• x1 additional day of annual leave per year of service up to a max. of 5
• x5 days additional annual leave granted each third year of service – to be taken in that year
• 3 additional days between Christmas and New year
• 2x Charity days
• Cycle to work scheme
• Discounted Tech Scheme
• Flexible working – We offer our employees the opportunity to work ad hoc from a remote location if it makes their lives easier and simpler.
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