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Manager, Marketing - Dr Pepper at Coca Cola Careers
London, United Kingdom
Job Descrption
Dr Pepper is one of a kind with its unique tone of voice, differentiating brand identity and competitive edge. The "Weirdo" we are looking for has a proven track record to build and nurture winning brand identities, balances business and brand needs seamlessly and knows the GB and Ireland market inside out.
Try More Weird and join the Dr Pepper Squad!
What You’ll Do for Us:
Brand Central Role (lead)
• Help develop mid-term (2-3 years) growth strategy and annual brand plans for the category team and the Organization Unit.
• Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels.
• Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
• Lead cross-functional teams on... work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
• Help manage brand(’s/s’) Net Revenue, Gross Profit, Direct Marketing Expense
• Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business
• Eagerness to drive change and explore consumer needs, combined with the ability to translate this understanding into compelling communication ideas.
• Support and lead Fanta EU projects as part of the development plan.
• Support the Brand Local Activation-Front Line in the local adaptation and amplification of the Central Campaigns.
Qualifications & Requirements:
• Bachelor’s degree required, MBA preferred.
• 8+ years of brand management / marketing activation , (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf).
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Fluent English is a must, as well as deep understanding of GB market and Culture
• Ability to motivate and influence internal and external parties
• Ability to effectively collaborate with cross-functional teams and key stakeholders
• Passion for the brand and the work of the brand marketing
• Problem-solving skills and strong entrepreneurial mindset.
• Ability to work under pressure and meet tight deadlines
• Understanding of key marketing concepts, business analytics and basic financial acumen
• Commercial awareness as well as great conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities
• Experience working in cross-functional and cross-geographical teams is preferred
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