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Product Marketing Executive at Redwood
London, United Kingdom
Job Descrption
Redwood is excited to be working with a global publisher at the forefront of collectables publishing, that span across mass-market favourites and niche genres, ranging from thrilling graphic novels to lifestyle, craft and children’s collections.
They are looking to recruit an experienced Product Marketing Executive to work in a fast-paced environment, and work with an experienced team of Product Managers. You will have hands-on involvement across the full spectrum of marketing activities, ranging from market research and eCommerce strategies, to launching new and exciting publishing initiatives, from test phases to full national campaigns. This is a hybrid role, working 3 days a week from the London office and 2 days from home.
Key responsibilities will include but are not limited to:
• Co-ordinating and scheduling marketing activity for your own portfolio across the entire lifecycle... including market research, testing, launching and subsequent launches.
• Developing subscription offers to achieve customer acquisition targets and improve product retention
• Write and coordinate the design of creative and engaging promotional marketing materials, managing licensor approvals where required
• Brief and oversee subscription website creation, with focus on user experience
• Analyse market tests and prepare recommendations for launch based on results
• Drive customer acquisition through effective digital marketing campaigns, incorporating SEM, social advertising, display and email, and daily monitoring with the digital agency.
We are looking for a pro-active and confident individual with proven experience of product marketing, ideally from a B2C environment, and a strong understanding of digital and direct marketing practices. You should have strong verbal, written and presentation skills, with the ability to develop compelling marketing copy visuals and multimedia content. Experience of dealing with budgets is desirable, but not essential, but you will need to be a detail-oriented self-starter with a positive problem-solving approach.
If you have a passion for publishing and keen to work on projects that captivate audiences worldwide, this is your opportunity to make an impact in a creative, global industry.
For further information please send your CV and a short cover note, outlining your interest and relevant experience to: info@redwoodrecruitment.com
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