Job Descrption
Requirements
• You have at least 5+ years of experience in marketing for B2B technology companies,
• Experience running integrated marketing campaigns and strong understanding of digital marketing funnel and lead management,
• Experience working partners to develop co-op campaigns, inspecting implementation, ensuring business impact and expanding marketing coverage,
• International marketing experience by leveraging core campaigns and adapting to key insights and opportunities with International Regions (Primary focus EMEA),
• Proficient in leading content marketing development projects (Reports, Blogs, White Papers, Infographics, etc.),
• Experience working with sales to drive revenue, pipeline, and account engagement,
• Outstanding written and verbal communication skills,
• Experience using automation and analytics platforms including Marketo, Salesforce, Tableau, and Google Analytics,
• Desire to work in a fast-moving rocket ship, own and design programs, and make a meaningful... impact to the success of the business,
• (Desirable) Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred
What the job involves
• Join the team as Twilio’s next Campaign Manager, New Business & Partner Marketing for Twilio.org!,
• Twilio.org is looking for a Campaign Marketing Manager who will focus on our New Business audience which includes current customers with limited services and new prospects,
• The role includes developing integrated campaign development and management with emphasis on paid media, email and events,
• Additionally, this marketing manager will have primary focus on our NAMER region, partner marketing and some international marketing,
• Ultimately, this role will be accountable for driving qualified marketing leads (MQLs, SQLs) and marketing attributed pipeline by deploying high-impact campaigns,
• Develop strategic integrated new business campaigns to drive demand generation for products and personas across marketing channels including email marketing, paid media, organic social, webinars, live events, landing pages, and outbound sales campaigns,
• Developing messaging strategies aligned to the company and twilio.org message architecture that drive engagement across direct new business customer campaigns and partner aligned campaigns,
• Work with the Director of Content Marketing to identify content needs and participate in the development of strategic content across the funnel (Reports, Whitepapers, Infographics, Sales Decks, etc.),
• Oversee the development of creative assets by working with Twilio’s internal agency, external agencies, utilizing AI creative platforms, etc,
• Ongoing tight alignment with Partner Sales Organization to identify partner marketing priorities across key partner types (ISVs, SIs, & Resellers) and verticals (Healthcare, Public Sector & Higher Education) with focus on Twilio’s presence on partner websites, Email, Events, Creative/Content assets via Partner Portal, etc,
• Ownership of the twilio.org Self-Serve marketing plan and tactics to drive self-services engagement and product usage - Self-Service Portal/Console Messaging and Email Nurture,
• Work cross-functionally with internal and external stakeholders to keep projects on track,
• Partner with Marketing Operations to ensure leads are entering the appropriate tools and systems for nurturing and Sales follow-up,
• Gather qualitative feedback from Sales on prospect intent and lead quality to share with the Marketing team for further optimization,
• Analyze results and impact of campaigns and surface insights to optimize performance
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