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Vice President of Growth Marketing at Talkiatry
London, United Kingdom
Job Descrption
• This role demands a blend of creative, analytical, and technical skills, combined with a deep understanding of digital marketing, data analysis, customer behavior, and guarding patient privacy,
• Bachelors degree or relevant experience,
• 10+ years of experience in growth marketing, with at least 5 years in a senior leadership role,
• Proven track record of driving significant growth through digital marketing channels (SEO, SEM, paid social, out of home, email, etc.),
• Strong analytical skills, with a high level of proficiency in SQL, Python, and the ability to use data to inform strategic decisions (e.g., Google Analytics, Mixpanel, Snowflake, PostgreSQL, MySQL, etc.),
• Extensive experience with A/B testing, conversion rate optimization, and customer segmentation,
• Demonstrated success in a high-growth startup environment or a fast-paced corporate setting,
• Familiarity with tools such as HubSpot, Salesforce, Marketo, or similar platforms,
• Passionate about... creating impactful customer experiences and driving meaningful growth,
• Experience in healthcare or highly regulated industries, with a focus on maintaining user privacy and protecting patient health information, is highly desirable
What the job involves
• Talkiatry is seeking a proven, data-driven VP Growth Marketing to lead paid patient acquisition, lifecycle marketing, conversion rate optimization and organic growth,
• As the VP Growth Marketing, you will be responsible for developing and executing high-impact strategies that deliver measurable, efficient and scalable growth across multiple channels,
• The VP Growth Marketing will collaborate closely with the C-suite, Product, Clinical, and Operations teams to ensure alignment with our overall business objectives,
• Your focus will be on optimizing the entire customer lifecycle and ensuring that our marketing efforts drive sustainable growth while maintaining the highest standards of protecting patient health information,
• Develop and lead multi-channel growth strategies to achieve key business objectives and drive company-wide growth initiatives,
• Oversee the growth funnel from traffic development, patient intake, appointment booking to first visit completion -- leveraging data-driven insights to optimize performance at each stage,
• Lead and mentor a growth marketing team of high performers, fostering a culture of excellence and continuous improvement,
• Manage a large marketing budget effectively, optimizing allocation across test and growth channels effectively,
• Collaborate with the executive team, Product, Sales, and Customer Success departments to create cohesive, cross-functional growth strategies,
• Manage budgets and allocate resources effectively across channels and campaigns to maximize ROI,
• Analyze and report on the effectiveness of growth initiatives, using KPIs. Experience with SQL, Python or similar query language is a plus,
• Implement continuous testing and iteration of strategies to enhance conversion rates, customer retention, and lifetime value,
• Ensure all marketing initiatives comply with strict user privacy standards and protect patient health information,
• Develop ad creative that is not only effective but also empathetic and respectful, especially in the context of mental health audiences
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