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Marketing Manager- BX & Nordics at BBC
London, United Kingdom
Job Descrption
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
From the BBCS Studios office in Amsterdam we manage & operate local linear channels and digital platforms that are the home to original, premium British drama from Britain and beyond. The BBC First channel and the digital... platforms, such as Nordic+, provide a premium environment for unmissable content, ranging from comfort crime and nail-biting dramas, to period classics and factual entertainment. All curated around the preferences of the local audiences in the BX and Nordics and with recognised and award-winning talent from in front of and behind the camera, we offer our fans the first chance to see stories that challenge, immerse, and entertain.
THE ROLE
The Marketing Manager Benelux & Nordics works with the Head of Marketing Benelux & Nordics, the programming team and key stakeholders in the BBC London office to develop, plan and execute effective marketing campaigns for BBC Studios’ products and services across Benelux & Nordics.
Your key objective is to defend and sustain the traditional TV consumption by core audiences while expanding consumption of BBC content across new products and touchpoints. In close collaboration with the Head of Marketing, you plan for effective and engaging campaigns that drive tune-in and non-linear consumption.
The role will play an important role within the Benelux & Nordics team as marketing is a key element of the growth strategy of BBC Studios in the Benelux & Nordcs region.
The role will be based in our Amsterdam office and report to the Head of Marketing Benelux & Nordics.
Strategy and planning
• Develops and implements the annual marketing strategy that aligns with the overall business objectives and brand positioning.
• Identifies growth opportunities and analyzes market opportunities and research to inform strategic choices.
• Analyses target audience insights and behaviours to inform new, innovative way to connect and drive interest for the BBC Studios channels and content products
Campaign Management
• Plans and executes multi-channel marketing campaigns for specific programs, shows and events.
• Partners effectively with BBC Creative to develop compelling, effective campaigns and channel/brand identities
• Leads the relationship and output of local marketing, PR and digital agencies to drive integrated media campaigns that maximize impact of marketing budgets.
• Leads the planning, implementation and effectiveness of owned social media channels
• Develops digital marketing strategies, including social media, online advertising, and influencer partnerships.
• Reviews campaign performance to ensure the output is delivering against the objectives and we are constantly learning and improving our approach
• Builds, sustains and constantly enhances healthy and effective relationships with all stakeholders – both internal and external
• Constantly seeking performance optimisation, pro-actively challenging the status quo in search of continuous improvements
WHAT DOES IT TAKE?
Key Criteria:
• Affinity with the BBC brands, content & audience. Familiarity with BBC First programming in the region is a plus.
• A minimum of 3+ years’ experience in a relevant Marketing function and a proven track record in developing successful marketing campaigns, both digital and offline.
• Excellent communication skills, both in Dutch and English
• A strong ambition and innovative, results driven mindset to drive growth and diversification for the BBC Studios business across Benelux & Nordics
• Creative with a keen eye for detail and a strong passion for television and media.
Criteria:
• You embrace change and transformation, you are resilient, you promote collaboration, you strive for personal & operational excellence, and you are a self-starter.
• Analytical, fact-based mindset and ability to make recommendations based on facts, strategy and intuition/beliefs.
• Proactive, results-driven, and able to thrive in a dynamic environment in transition
• Good negotiation, influencing and presentation skills
• Self-sufficient, resilient and proactive
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
• We offer a competitive salary package
• Hybrid- 40 hour working week for work-life balance (possibility to work some days from home and up to 20 days per year from outside the Netherlands)
• 26 days holiday (plus an additional day in December – the ‘BBC Corporation Day’)
• Contribution towards private health care plan
• Development opportunities: access to courses and webinars, opportunity to experience different areas of the organisation
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding
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