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Senior Ecommerce Manager at Lime Talent Group
London, United Kingdom
Job Descrption
Location: London (Hyrbrid)
Package: £50,000-£60,000
A leading wellness drinks brand is seeking a Senior E-commerce Manager to drive and expand its digital presence, with a strong focus on customer retention, data-driven marketing, and Amazon channel optimization.
This role is central to enhancing customer engagement through CRM, delivering targeted e-commerce campaigns, and maintaining a high-quality customer experience across all digital channels.
Responsibilities
E-commerce Strategy & Operations
• Develop and implement e-commerce strategies to drive revenue and customer acquisition, focusing on brand and site performance across multiple channels, including Amazon.
• Oversee day-to-day management of the website and Amazon storefront, ensuring seamless UX/UI and aligning with brand standards and customer needs.
• Lead organic and paid media efforts to boost brand visibility, optimize ad performance, and achieve sales... targets.
Customer Insights & CRM Optimization
• Leverage customer data and analytics tools (e.g., Google Analytics, SQL, Tableau) to analyze behavior and tailor CRM strategies to enhance engagement and loyalty.
• Create and implement personalized CRM campaigns, using email, social, and SMS to foster customer loyalty and increase repeat purchase rates.
• Monitor and refine customer segmentation and trend analysis to adjust strategies that meet evolving customer demands.
Amazon Channel Management
• Lead the Amazon e-commerce strategy, including listing optimization, keyword strategy, and customer feedback management, to maximize sales and ensure strong brand presence on the platform.
• Collaborate closely with Amazon ad managers to optimize paid advertising, including Sponsored Products, Brands, and Display ads, tracking performance to ensure high ROI.
• Analyse competitor activity and pricing trends on Amazon to inform competitive positioning and inventory strategies.
Performance Analysis & Reporting
• Track and report on key e-commerce metrics, preparing performance analyses on ROI, KPIs, and customer engagement metrics across all channels, including Amazon.
• Regularly test, analyze, and iterate marketing efforts to optimize impact across channels, ensuring data-driven growth and alignment with overall business goals.
Key Qualifications
• Proven track record in e-commerce and digital marketing, with expertise in CRM, customer retention, and Amazon e-commerce strategies.
• Strong experience managing Amazon storefronts, including ad campaigns, content optimization, and inventory strategy.
• Proficiency with digital marketing tools (e.g., Google Adwords, SEO, PPC) and CRM platforms.
• Excellent analytical skills, with experience using data-driven insights to optimize campaigns and refine customer engagement strategies.
If you're looking for a new challenge, do not hesitate to apply
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