Part of The Brandtech Group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.
Headquartered in Paris with offices in London, Hong Kong, New York and Shanghai, fifty-five is a certified Google Partner company and was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.The role of the Expertise and Innovation (E&I) Media Specialist will be to be a subject matter expert in all things related to Media ad tech deployment and usage, from campaign setup to measurement to the activation of the data across all marketing channels (PPC, Display, Social, Affiliates etc)
About the Role
This Media E&I (Expertise and Innovation) Specialist role is responsible for researching the range of adtech solutions in the market and advising in-house teams and clients on the correct strategy for implementing and deploying the ideal configuration, depending on the client’s objectives and requirements. The candidate will be expected to have specialist skills and knowledge in delivering adtech solutions for the efficient deployment of digital campaigns against both branding and performance metrics. The role is part of fifty-five’s Expertise and Innovation division, a team of highly advanced Media Tech experts who have responsibility for propagating best practice in our group, for understanding the strengths and weaknesses of the leading tools in the market, and for shaping fifty-five’s differentiated positioning in a constantly changing adtech environment.
As part of the fifty-five Expertise and Innovation division, you will work with both our media experts and our consulting team, particularly in the context of technological interfacing between ad-centric and site-centric tools
This E&I Media Specialist role is responsible for:
Delivery
- being the primary stakeholder for Media & Martech deployment projects
- evaluation of business & technical requirements
- measurement plan creation
- supervision of delivery
- technical implementation
- supporting the technical solution design for data consulting projects
- use case definition
- architecture design
- regulatory compliance
- solution deployment
Expertise
- researching developments in martech, adtech & analytics world & keeping the team up to date
- designing & delivering internal and external training sessions
- ensuring best-practice deployment by setting and facilitating the use of 55 frameworks
Business Development
- acting as a pre-sales engineer for enterprise-level data consulting projects
- supporting business development for proprietary & licenced (primarily GMP Ads) solutions
Requirements
- 3-5 years Media Tech experience
- Hands-on experience with end-to-end Media adtech implementation & deployment:
- Media Campaign Setup & Activation
- Reporting
- Optimisation
- Media tech troubleshooting and resolution
- Experience of Adserver/ DMP/ CDP setup and implementation
- Experience of implementation and usage of multi-touch attribution solutions
- Knowledge and Experience across media platforms, including Campaign Manager, Display & Video 360, Search Ads 360, Facebook Business Manager, Google Ads
- Knowledge and experience with website analytics platform such as Google Analytics and Adobe Analytics
- Experience using Google Cloud Platform and SQL & Python is desirable
- Interest in problem solving and finding new solutions
#LI-Hybrid
