Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing growth mindset, inspiring excellence, and empowering teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of people around the world.
As the era of AI evolves, Microsoft Copilot is fundamentally changing how we relate to and benefit from new technology. Copilot empowers people to be smarter, more productive, more creative, and connected to the people and world around them. We continue to unify Copilot capabilities into a single customer experience. Now, we are looking for motivated talent to unlock the next phase of Copilot’s growth.
The Consumer Marketing Organization is seeking a Senior. Brand Strategist to join our team. Help us take this groundbreaking experience to new heights as a leader in the market. You’ll join an unmatched team comprised of talent, passion, expertise, and commitment. This is an exciting opportunity to lead brand strategy and management for the company’s largest multi-billion-dollar revenue businesses including Windows, Surface, Edge, Search & Artificial Intelligence (AI) initiatives.
In this role, you will drive brand love and fan engagement via leadership in brand strategy, naming, brand guidance, and research insights. This role has a global impact, traverses consumer and commercial audiences, with an opportunity to drive brand ideas and recommendations to foster growth and build desire for our consumer product brand portfolio. You will work closely with product marketing, integrated marketing, creative, product design, research, retail, and owned channel teams to drive cohesive brand expression and execution across experiences. The position requires leadership, collaboration, project management and communication skills. This role will drive and strategically influence product decisions, contribute to workshops and training to educate teams on brand strategy and expression.
Responsibilities
Brand Strategy and Management
- Partner with cross-functional teams and key stakeholders to align brands in the consumer marketing organization portfolio.
- Steward relationships between product teams and how products/services/offerings fit together within a portfolio.
- Lead efforts to proactively consolidate or simplify portfolios.
- Evolve and innovate the Consumer Growth Engine (CGE) portfolio brand architecture, as needed and working across teams to determine where current and new or acquired offerings fit within the brand architecture.
- Guide teams across the organization in consistent, multi-faceted, brand-aligned decisions and execution.
- Proactively anticipate and provide guidance to support product, customer experience, and/or marketing execution as it relates to building and/or leveraging the consumer brands.
- Lead or contribute to the development of brand narrative and strategy for the consumer marketing organization brands.
- Lead or contribute to workshops and training to educate teams on brand strategy and expression.
- Develop and evolve Brand Guidelines in partnership with creative teams as the brand visual identity and strategic identity evolves.
Data and Analysis
- Partner with internal teams to help build brand perception, research, tracking and reporting through various types of studies to support broader organizational strategy and initiatives.
- Monitor brand performance, brand impact and look for emerging opportunities across the company and portfolio.
- Lead research and branding agency Request for Purchase (RFPs) and agency management.
Naming
- In partnership with product teams, lead or support the development of names for products across the Surface portfolio, ensuring that names align to product roadmap, brand strategy and guidelines.
- Drive ideation of naming with cross functional teams and approvals of naming with senior management.
- Provide naming guidance, as needed. Direct naming efforts and naming rhythm of business as needed. Oversee renaming efforts, as needed. Drive approvals with senior management and work with external partners to support the naming process.
- Develop naming strategy across products and services as needed (e.g., acquisition naming strategy).
Qualifications
Required/Minimum Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, brand/creative strategy, or related work experience
- OR equivalent experience.
- 3+ years’ experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
- 3+ years experience at a branding agency or in marketing specializing in brand building and strategy development. Experience within brand strategy, product and portfolio architecture, nomenclature and naming, strategic and creative concepts, brand voice and overall design strategy.
Additional or Preferred Qualifications
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- OR Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- OR equivalent experience.
- A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions.
- Excellent communication and presentation skills, able to articulate and justify your ideas and recommendations with clarity and confidence.
- A collaborative and inclusive work style, able to work effectively with diverse teams and stakeholders across different levels and functions.
- A customer-centric and empathetic approach, able to understand and anticipate the needs and preferences of our target audiences.
- A growth mindset and a curiosity for learning, willing to experiment, iterate, and adapt to changing environments and feedback.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
Microsoft will accept applications for the role until May 3, 2024.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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