About Jumeirah Group:
For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality with its unwavering Stay Different™ brand promise. Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.
Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities. As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments. Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.
Madinat Jumeirah, Jumeirah Group’s mega-resort is home to four ultra-luxurious hotels – Jumeirah Al Naseem, Jumeirah Al Qasr, Jumeirah Mina A’Salam and Jumeirah Dar Al Masyaf – all nestled within 3km of picturesque waterways connected by traditional abras. The megaresort boasts 2km of pristine beach, the award-winning Talise Spa and state-of-the-art fitness and leisure facilities, as well as exclusive accommodations ranging from penthouses and suites to private summerhouse experiences with unrivalled benefits including a leading conference and banqueting centre. Madinat Jumeirah is also home to over 50 world-class restaurants and bars, as well as a traditional souk featuring Arabian shopping stands, barrows and stalls with a blend of boutique brands, souvenir gift shops, and luxury fashion and jewellery outlets.
About the Role:
The Director of Food & Beverage Marketing will play a pivotal role in shaping and enhancing the marketing landscape for Madinat Jumeirah’s exquisite culinary experiences. Tasked with curating and executing sophisticated marketing and communication strategies, this role is instrumental in aligning our food and beverage offerings with the esteemed luxury standards and global identity upheld by Jumeirah Hotels & Resorts.
The Director of Food & Beverage Marketing will lead the charge in every facet of marketing and communications, utilising a multifaceted approach across various platforms such as branding, public relations, collaborations, social media, digital marketing, and influencer engagements.
The main duties and responsibilities of this role:
• Create and manage budgets, forecasts, and key performance indicators (KPIs) to track the effectiveness and return on investment (ROI) of marketing and communications initiatives within the F&B marketing department.
• Represent the F&B marketing department during annual commercial and budget presentations, and monthly commercial reviews. Provide professional marketing advice to F&B Directors, restaurant managers, F&B managers, and executives, fostering effective collaboration with other areas of the business.
• Analyse data and industry trends to inform the development of marketing and communication strategies across various platforms, including online, offline, PR, partnerships, social media, and digital marketing, with a specific focus on promoting F&B offerings.
• Drive innovation and efficiency in all F&B marketing and communications efforts, identifying opportunities for process improvements and best practices tailored to the unique needs of the F&B sector.
• Conduct regular competitive analyses within the F&B industry to identify marketing and communication opportunities and market differentiators. Develop and launch innovative strategies to enhance the visibility and profitability of F&B offerings during key dining periods and special events.
• Provide marketing communications support to various departments within the hotel, ensuring F&B presence within the Sales, Revenue and Hotel marketing teams for a complete 360 F&B marketing approach, driving both internal and external guest capture.
• Adhere to departmental, hotel, and Group policies, processes, and standard operating procedures, ensuring excellent service delivery within the F&B department in line with Jumeirah’s standard of excellence.
• Oversee day-to-day external communications for all Madinat Jumeirah restaurants, reporting directly to the Director of Sales & Marketing.
• Coordinate with the appointed PR agency to disseminate all communication materials to media, including press releases, picture stories, and listings.
• Assist in developing key partnerships/sponsorships for the restaurants, amplifying them through external communications to boost restaurant awareness, reservations, and footfall in alignment with aggressive budgets.
• Propose creative ideas and impactful promotional tactics to differentiate the restaurants, aiming to enhance brand visibility and customer engagement.
• Work closely with other F&B marketing functions to ensure seamless integration of activities across relevant channels.
About you:
The ideal candidate will have the below qualifications and experience:
- 6 to 8 years of public relations, marketing and F&B marketing experience preferably with an international hospitality company.
- Bachelor’s Degree or Professional Degree in Marketing Communications, Business or equivalent from an accredited and renowned University.
- Well versed with different types of organic as well as paid marketing channels such as Search Engine Optimisation, Search Engine Marketing, Metasearch Marketing, Affiliate Marketing, Outdoor Marketing, Social Media Marketing, Email Marketing, Loyalty Marketing, Partnership and Sponsorship Marketing, Public Relations, etc.
- Solid understanding of hotel operations and Corporate / Hotel / Asset Management relationship.
- Demonstrated experience in delivering luxury-standard content.
- Demonstrate balanced approach to analytical and creative marketing communications strategies and initiatives
About Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
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