The Marketing Automation Specialist is a key player in executing our marketing strategy through hands-on, execution-focused responsibilities. In this role, you will design and implement the technical programs and assets necessary for our marketing campaigns through our marketing automation platform, Marketo. This role demands a high level of proficiency in technical tools and techniques, focused on building programs, assets, datasets, and automations – including but not limited to nurture and event programs, emails, landing pages, audience lists, and schedules/automations. You will also be responsible for tagging, tracking, and tokenization of all assets and programs for the purposes of performance measurement and optimizations.

Key Responsibilities:

Campaign Development and Execution

• Manage day-to-day administration of Marketo campaigns, reporting, and database operations
• Design, build, and deploy campaign and event programs, emails, landing pages, and other marketing assets within Marketo per stakeholder requirements
• Develop and manage marketing automation workflows for campaigns and events, from conceptualization through to execution and analysis

Optimization through Tracking and Analytics

• Implement tracking mechanisms, including but not limited to UTM parameters and Marketo tokens, to gather data on campaign performance and customer engagement
• Create and maintain test and control audience groups to evaluate campaign impacts with statistical significance 
• Conduct regular A/B testing and other optimization strategies to improve campaign effectiveness, making data-driven decisions to enhance conversion rates and overall marketing ROI

Quality Assurance and Data Management

• Perform end-to-end testing for all initiatives to ensure accurate, on-time execution across all channels and campaigns
• Manage the marketing database, including segmentation, list management, and data cleanliness, to ensure audience quality
• Stay abreast of Opt-in laws and privacy acts such as CAN-SPAM, GDPR, CCPA and CASL. Ensure compliance through advisement and proactive measures (e.g., build out or modify safe storage methods, implement automations for compliance, etc.).

Qualifications:

• Bachelor’s degree in business, marketing, information technology, or related field
• 3+ years of experience in marketing operations and marketing automation
• Deep understanding of marketing automation best practices, campaign design, and data management
• Exceptional problem-solving abilities and a data-driven mindset
• Excellent communication and collaboration skills
• Technical
  • Required
    • Marketing automation (Marketo strongly preferred)
    • CRM (Salesforce preferred) 
    • ABM Databases/Platforms (ZoomInfo preferred, LinkedIn Sales Navigator, etc.)
    • Workflow Management Tools (Workfront preferred, Asana, Trello, etc.)
  • Preferred
    • Google Analytics a plus
    • IVR Phone Systems (Invoca, Aircall, etc.) a plus
    • Data Visualization Tools (e.g., Power BI, Tableau) 
    • Basic knowledge in SQL and scripting languages (R, Python)

NOV  

Kitopi  

APCO  

Emirates NBD  

Sana Commerce  

Bayut | dubizzle  

Pipecare Group  

Sabre Corporation  

Oxinus Holdings  

Infomineo