Your new role
Social media Manager
We are recruiting X2 Social Media Managers to be responsible for the hands-on management of our social media channels. These roles are centred around implementing and maintaining the day-to-day operations of our social media activities. The manager will monitor, moderate and respond to customer comments, drive social media objectives, and work closely with colleagues across the business to enable consistency of messaging and tone of voice. The Social Media Manager has a deep understanding of content, able to create and commission compelling posts, while tailoring the approach for each platform.
Further, the Social Media Manager should take a data-first approach to decision-making, knowledgeable about a range of tools, from channel management to analytics and social listening.
What you’ll be leading on
- Support development and delivery of the day-to-day operation of the social media estate, embedding immediacy, and engagement in your approach.
- Ensure quality control standards and consistency are upheld across content output, channel and brand presentation, by daily monitoring and optimisation of our channels and effective application of our social media content management tool –Hootsuite.
- Manage responses to inbound messaging via several platforms and channels crafting standard and bespoke responses, ensuring audiences feel acknowledged, effectively answering queries.
- Provide governance, best practice and strategic support to regional, operational and project communications colleagues to enable a unified brand voice.
- Help manage design and implementation plans to advance the social media objectives, finding new opportunities to drive engagement and impact.
- Ensure data is at the heart of decision-making, leveraging insights to inform content strategy, set objectives, measure and report success.
To be successful you’ll need
- Excellent written communication skills for crafting posts and interacting with Users.
- Attention to detail, ability to multitask, and strong organisational skills for managing various social media accounts and scheduling posts.
- Strong customer service skills for addressing customer questions and concerns in a timely and professional manner.
- Content creation skills to commission, create and ensure the quality of assets that drive positive engagement.
- Knowledge of tools, including scheduling, analytics and social listening products.
A bit about us
We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads.
Our role is to lead and deliver communications and engagement activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company's reputation as a trusted operator of the network that puts its customers and their safety first.
Want to know more?
To request a copy of the role profile, please contact hrhighwaysengland@mailgc.cx.ukg.oraclecloud.com quoting reference number #5191
Why you should join us
At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We’re proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.
So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it – then you’ll be a great fit for our organisation.
An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times.
Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.
Our benefits package
- Our total reward package includes basic salary, the potential for a performance related bonus
- Contributory pension scheme with employer contribution of up to 10%
- Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)
- Flexible hours and blended working between base location/home
- Life assurance of 4 times annual salary
- Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines
- A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel
- Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience
And we are
- Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities
- Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme
- Community friendly – offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort
If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:
- Right to work check
- 3 year employment history references
- DBS criminal record check
- Social media and adverse journalism check
- Driving licence check (if applicable)
- Fit to work questionnaire (for all), followed by a medical check (if applicable)
We reserve the right to close before the advertisement expires
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