Senior Marketing Manager
Contract: 12 Months Fixed Term
Division: Workforce Skills – Performance Zone
Reporting to: Director of Brand & Product Marketing
About the Company
Pearson is a global education company that helps people around the world to make progress in their lives through learning. With a rich heritage that combines 150 years of experience in publishing with the latest learning technology and digital services, we help people to learn whatever, wherever and however they choose. We are now transforming Pearson to accelerate our activity in digital learning, education services and emerging markets. This will enable us to make a lasting impact in helping to solve some of the most important challenges in global education.
Why we need you
We believe education is a vital force that can empower people, help them to reach their potential and contribute to more connected communities, all around the world. Our strength comes from our outstanding people; our strong relationships in the education world; our expertise in using technology to help people learn; our global footprint and local reach; and our position as a profitable, global company with a unifying sense of purpose.
Reporting to the Director of Brand & Portfolio Marketing, we are looking for a Senior Marketing Manager that will oversee the marketing for Pearson’s UK Apprenticeships product and services.
This role will also manage all the marketing for Pearson TQ (a specialist training provider of leadership and management apprenticeship programmes).
Key to this role is an understanding of how to define product marketing strategy and an ability to translate that strategy into action. You will be a leader, someone that can build strong relationships across the business, and you will have the ability to own and deliver large, complicated projects and campaigns that run across different teams.
Your Opportunity
This is an exciting role to work across two of our divisional priority growth areas. You will be the strategic owner of the marketing strategies for Pearson Apprenticeships and Pearson TQ product and services offering. Additionally, you will collaborate on key marketing strategies & projects across all of Pearson’s vocational offering alongside the wider senior marketing team.
Key Accountabilities
- Working with stakeholders within the business to create and deliver the annual marketing plans for two divisional priority areas (Pearson Apprenticeships and Pearson TQ).
- Overseeing all product marketing for Pearson Apprenticeships and Pearson TQ products and services.
- Capture the voice of the customer (both providers and employers) to inform product positioning, campaign planning and future product plans.
- Lead multiple project teams to plan, design and execute targeted brand and lead generation marketing activations across a range of channels on a quarterly basis.
- Manage and develop an agile team of marketing colleagues alongside contractors.
- Develop and maintain insight into the apprenticeship landscape within the UK.
- Understand the product features and be able to translate this into benefits for the end user.
- Develop and establish narrative and marketing assets for priority audiences to grow the awareness, perception, and consideration for Pearson Apprenticeships.
- Develop and execute B2B marketing activity that drives leads and pipeline, enabling sales & business teams to grow existing business and to increase market share.
- Maintain relationships with external organisations that are pivotal to decision making and promotional activity for Apprenticeships and Pearson TQ.
- Represent the marketing team at key senior leadership meetings where business critical decisions are made.
Who We Are looking For
- Demonstrable marketing experience with a significant period of that time in product marketing
- Strong leadership, line management and team development skills.
- Strong expertise in marketing lead generation and direct, goal-oriented marketing activity.
- Extensive experience of simultaneously managing multiple campaigns with different objectives.
- Ability to manage multiple stakeholders to drive cohesion and a shared vision, including both internal and external.
- Strong relationship-building and negotiation skills.
- Ability to prioritise most valuable activity.
- Exceptional attention to detail and highly organised.
- Proactive, pragmatic and analytical mindset.
- Positive, collaborative, can-do attitude.
- Excellent communication skills.
Essential
- 7+ years of marketing experience (preferably B2B)
- Good understanding of the UK education sector. Including knowledge around work-based learning and apprenticeship products and services.
- Experience working with training providers and employers would be desirable.
- Educated in marketing or business (eg CIM, degree, MBA, mini-MBA).
- Proven team management experience.
- Track record of successful performance in a marketing role.
- A leader. Someone that can plan out a complicated project/campaigns, that is adept at bringing different stakeholders on board, and someone that can deliver ambitious goals. In short, we need someone that make things happen and that can bring everyone on the journey with them.
- Comfortable leading high-profile campaigns & projects independently.
- Commercial and results driven.
- An understanding of performance marketing and how to generate cost effective leads to drive business.
- High level of enthusiasm and drive – able to self-start, inspire and motivate others.
- Ability to build relationships and work collaboratively both internally and externally.
- Ability to work under pressure, staying ahead of complex schedules.
Your Rewards & Benefits
We know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. You can look forward to exploring our impressive benefits, such as:
- Working from home
- A starting holiday of 25 days plus UK public holidays.
- Shares and stock purchase options.
- Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family, and personal life.
- Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.
What to expect from Pearson
Did you know Pearson is one of the 10 most innovative education companies of 2022?
At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets.
To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we also have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.
We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to creating a workplace where talent can learn, grow and thrive.
Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. All employment is decided based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: http://www.pearson.com/careers/diversity-and-inclusion.html.
Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.
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