JOB SUMMARY
The Director, Luxury Restaurant and Bar Marketing is a key leader within the Luxury Marketing organization, focused on leading the marketing strategy and influencing the execution for Marriott’s diverse portfolio of Luxury restaurants and bars. This role is pivotal in driving restaurant and bar brand awareness, increasing foot traffic, and boosting revenue. This role partners closely with continent and the corporate Food and Beverage team, Luxury Operations team, and the Public Relations team to boost awareness, recognition and performance. The position will innovate and bring an independent R&B marketing mindset. He/She will work closely with Marriott International leaders and marketing leaders for our partner restaurants to co-create world class marketing strategies, plans, programs and campaigns.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Marketing or related field AND
- 8+ years of experience in marketing management, preferably within the restaurant and bar industry.
- OR
- 10+ years of experience in marketing management, preferably within the restaurant and bar industry.
- Proven track record of developing and executing successful marketing campaigns that drive measurable results.
- Strong understanding of digital marketing, social media, and content marketing.
- Creative and strategic thinker with a passion for the restaurant and bar industry.
Education and Experience Preferred
- Fluency (written and spoken) in Spanish
- Excellent communication, interpersonal, and leadership skills.
- Ability to lead, influence and inspire a global matrix team.
- Proficiency in marketing software and analytics tools.
- Experience working with multi-unit restaurant and bar concepts is strongly preferred.
CORE WORK ACTIVITIES
- Develops a Restaurant and Bar marketing strategy that will drive awareness, sales, and local hotel success
- Develops tools and resources to support hotels in developing an active local customer base
- Creates a relationship marketing plan that includes distribution partners, third party partners and others that can drive awareness and sales.
- Implements an award and recognition plan that will elevate profile of Marriott Luxury restaurants and bars through supporting and winning targeted awards
- Creates a PR strategy that builds awareness and credibility with customers, owners and partners
- Leverages the Marriott Bonvoy brand, promotional channels and databases to drive incremental value for restaurants, bars, hotels and Marriott International overall; without creating a negative perception with customers.
- Provides thought leadership blogs, presentations and materials in restaurant and bar marketing; understanding the standard for excellence and clearly communicating the future vision to the organization
- Conducts market research to inform strategies and partners including trends and audience insights that should inform great marketing creative and tactics.
- Develops a portfolio marketing strategy that ties with the overall luxury business objectives to help elevate our restaurants and bars in local communities.
- Develops launch plans, in partnership with local restaurant and bar teams and turnaround plans for existing businesses.
- Provides budget and marketing spend guidance and best practices for restaurants and bars in our portfolios.
- Provides recommendations for optimization based on analytics and experience
- Develops portfolio-wide partnerships with marketing platforms (e.g., Yelp) and helps our restaurants and bars maximize return on investment from their investments.
- Creates marketing innovation plans, testing and learning to boost restaurant and bar performance.
New York Applicant Only: The salary range for this position is $110,550.00 to $245,238.00 annually. Marriott offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law.
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
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