We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.
Launched in 2023, Integrated Services creates and markets new customer experiences by integrating hardware, software and services across Ford Blue, Model e and Ford Pro. These products and services allow Ford's retail and commercial customers to customize their vehicles like never before with OTA (over-the-air)-driven experiences that grow better over time. Ford is developing leadership at the forefront of connected, digital platforms that will revolutionize every aspect of how vehicles function, the way people interact with them, and the value those vehicles provide.
In this position...
The BlueCruise Co-Brand Insurance Marketing Manager is responsible for the strategic development and coordination of BlueCruise promotional campaigns tied to insurance acquisition, lifecycle communications, and cobranded marketing. This includes owning the management of end-to-end user journey solutions while collaborating with both internal and external marketing, creative, product, finance, legal, analytics, and technology partners daily. The Manager serves a B2B strategist and consultant who works to deliver mutually beneficial solutions via B2C campaigns.
What you'll do...
As a leader on the team, you will be accountable for:
- Leading the omnichannel strategy, development, and execution of cobrand programs to drive increased BlueCruise subscription sales, owner usage, and retention in conjunction with external insurance partners
- Developing creative briefs and overseeing development of marketing assets across multiple channel platforms and brands
- Maintaining oversight to ensure creative is on-strategy, customer-led, and on-brand, partnering with internal cross-functional teams and external brand stakeholders to ensure seamless execution
- Working with insurance partners to discover optimal user experiences and align on promotional offer strategies, user journeys, business objectives, test designs, and measurement plans
- Successfully integrating product and program advancements into marketing strategies to fuel acquisition, drive growth, and prevent attrition
- Owning the strategy and oversight of B2B2C assets and toolkits that may be implemented within dealerships and/or insurance agents
- Working with Marketing Integration team to ensure flawless execution of all campaigns
- Supporting the development of bottom-up forecasts and the regular reporting of partnership performance; over time develop a deep understand of key business drivers and how to use them to drive growth
- Supporting BlueCruise GM and Ford Insure teams in building new and expanding existing partnerships including developing business proposals and engaging with insurance partners for new business agreements
You'll have...
- Minimum 10+ years' experience in marketing, advertising, loyalty, ecommerce, or related field, focused on driving the development, execution, and analysis of omni-channel marketing
- Past OEM, insurance, credit card, retail or creative agency experience highly preferred
- Bachelor's Degree required. Post-graduate experience a plus.
- 25-40% travel - Once a month will travel to Dearborn, MI to meet with the BlueCruise GM Team and/or other projects
- Experience working with and directing strategies via internal Marketing & Communications partners and external creative agencies
- Highly adept at creating and presenting visually compelling stories via PowerPoint across all levels of leadership
- Strategic thinker with the ability to leverage large data sets to make data-driven decisions and derive effective solutions. Can concisely translate learnings and insights to inform and influence change
- Agile and resilient, possessing adaptive startup mode mindset
- Skilled at working within and navigating complex matrixed organizations
- Results-oriented, can forge progress and make sense of ambiguous data and work plans
Even better, you may have...
- Past OEM, insurance, credit card, retail or creative agency experience highly preferred
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more.
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
https://fordcareers.co/LL5NonHTHD
This position is a leadership level 5.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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