The Media & Communications Manager role will have responsibility for media planning, developing creative briefs, providing hands on support for artwork approval process and managing the local media buying agencies.  With a focus on data acquisition, the manager will be responsible for data collection and analysis leveraging data to optimize media strategies and campaigns. The role will require collaboration with cross-functional teams to ensure synergies between departments and database growth. Working as part of the Marketing & Communications team the candidate will also be responsible for liaising with the EMEA media team as well as performance marketing to be the gatekeeper of the EMEA strategy in the UKI & Nordics. 

Lead & execute end to end media planning for the UKI & Nordics:

• End to end managing across briefing, activation, optimization and performance reporting
• Translates business objectives and priorities into strategic briefs that guide the agency’s direction.  
• Highly skilled in data analysis.  Able to understand the key ‘story’ that emerges from each media campaign, with an ability to distill key findings into actionable outcomes and next steps, paving the way for continuous improvement in our media campaigns. 
• Leverage external relationships / establish partnerships to identify, negotiate and secure first to market opportunities for the brand that have significant business impact. 
• Work with our media agency on a daily basis to ensure timely delivery of projects and deadlines
• Work hand in hand with EMEA Media team to ensure sufficiency level by key media platforms by campaign and deliver the region frame locally

Best in class Media knowledge and ability to transform into effective media plans: 

• Strong knowledge of core platforms (Google, Meta, TikTok) capabilities, media channels and best practices to push recommendations on how to maximize targeted reach, effectiveness and efficiency. 
• Have a strong grasp of the media landscape in the UKI & Nordics and our target customer behavior across landscape to deliver optimal channel mix recommendations.  
• Strong knowledge of our competitive landscape to enable accurate external benchmarking and recommend Tiffany opportunity areas for competitive advantage and to identify opportunities
• Curiosity about the fine jewelry sector with an energy to know more.

Integrated, collaborative leadership 

• Build and foster a highly collaborative working relationship across multi-functional teams, including local and regional teams. Ensure clarity of Media plans across all key functions (Brand, eCommerce, PR, eCRM)  
• Forge and foster agency network and external partner relationships to drive Tiffany business forward
• Synergize with PR on major initiatives and 360 campaigns.

Required Qualifications:

• 5+ years of media experience (4 year undergraduate degree in marketing, media, communications or related field is mandatory; Masters preferred)
• Experience in managing large, complex media budgets with strict financial stewardship and oversight
• Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize independently 
• Strong skillset in Excel/data analytics
• Flawless attention to detail, be a team player, multi-tasker, and excellent communicator
• Fluent in English

Preferred Qualifications:

• International experience 
• Strong knowledge and awareness of emerging technologies and latest media innovations

Responsibilities:              

• Manage, develop, and execute influencer marketing and content strategy (creator content, events plan, 360 launch, CRM, Services) and guidelines to maximize digital awareness, positive consumer engagement and conversion. 
• Develop comprehensive 360° strategies for new store openings in close collaboration with your regional counterpart, to ensure foot traffic and conversion.
• Help drive the markets earned media strategy, define, and execute to reach #1 position in EMV in all markets for influencer marketing. Build consolidated view of influencer media vertical. Work with media team to build influencer-led media campaigns and drive media KPIs 
• Help define the markets communities. Focus on highly engaged communities to collapse the funnel and drive sales. 
• Build affiliate and loyalty programs among Tiffany communities. 
• Develop Tiktok strategy to dominate the platform and recruit GenZ into the brand. Implement product seeding acceleration across the market. 
• Maintain a strong understanding of competitor activity and activity within the competitive jewellery landscape 
• Manage day-to-day budget and supplier payment, in addition to various other admin tasks (i.e., product orders, inventory etc.) 

Skills & experience required: 

• 6+ years of relevant regional and or global level; expertise and/or experience. 
• Excellent communication and interpersonal skills, ability to communicate across the organization at all levels. 
• Experience with tracking tools such as Traackr, DMR etc for reporting 
• Strong planning and organizational skills with a sense of priority and attention to details 
• Excellent time management skills and the ability to adapt well to change and multi-task.
• Has an enthusiasm to proactively present learnings and suggest new ideas.
• Proficiency in English 

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