Company Description
As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
Job Description
Responsibilities:
Work closely with Food & QC Growth Teams and the MarComm and CRM teams to develop a holistic customer centric marketing campaign plan by month, quarter and year.
Ensure growth teams have forward looking trade plans with a clear overarching platform strategy tying different vertical comms together
Work closely with the Director of Marketing, vertical managers, and regional planning on budgets and submit BE for the function. Constantly report on progress to the Director of Marketing to ensure we stay on track with budgets across verticals and functions.
Design, develop, and maintain ongoing marketing performance metrics and reports to assist the Growth Managers and Director of Marketing drive critical business decisions from a marketing POV.
Based on data driven ROI assessment plan campaign and messaging tiering by channel to ensure the right campaigns reach the right people
Ensure commercial trade plans tie up into a holistic platform strategy that changes by quarter and seasonality
Create a feedback loop with growth managers to guide them towards effective trade planning that leads towards better ROI, less campaign clutter and targeted comms. Use this feedback loop to ensure comms are split by the right channels
Analyze marketing & sales data along with users’ feedback (campaign results, conversion rates, traffic, etc.) to decide on future marketing strategies.
Ensure ecosystem initiatives (TPro, Co-brand Card, Dine Out, BNPL) are well represented in the channel planning mix and have the right segmented customer base,
Provide inputs & expertise to the Director of Marketing to drive efficiency of different verticals.
Work closely with the regional marketing team counterparts in PM and CRM to ensure channel marketing strategy is aligned with all stakeholders and CPO and CPA is optimized
Ensure brand messaging is given visibility in monthly and quarterly channel planning to have clear overarching themes for the customer
Ensure clear overarching themes are drilled down to growth heads (Food & QC) so the commercial trade plan mirrors the overarching platform theme
Ensure a channel marketing mix that caters to all pillars of talabat UAE’s commercial strategy
Qualifications
Key Skills & Experience:
Minimum Bachelor's degree in any discipline
Has experience of working in mid-large sized marketing & sales teams of at least 4 years
Strong Project Management Skills, ensures follow up and timely escalation
Strong with Excel / Google Sheets / Powerpoint / Google Slides
Strong customer centric market knowledge; ability to tie up data points with customer behavior to paint a full picture which result in actionable marketing insights
Marketing Channel Knowledge (CRM, Digital, Offline, IPM) with expertise in one or more is preferred
Strong with data & analytics
Language:
English is a must
Additional Information
People from all backgrounds, age and gender are encouraged to apply
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