As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.
We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.
We deliver across 9 countries with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.
Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Iraq, Egypt, Jordan, Kuwait, Oman, Qatar, and the UAE in 30 minutes or less!
talabat is part of the Delivery Hero Group, the world’s leading local delivery platform operating in 70+ countries worldwide
Role Summary
The role will require you to manage a team of Campaign Operations experts to deliver a range of automated and ad-hoc campaigns through Braze. This role will require strong stakeholder management in order to set and meet the expectations of teams across 8 local markets and regional roles.
You will be expected to effectively manage the bandwidth of your team by prioritizing tasks and ensuring timely delivery with a proper campaign intake, tracking and quality assurance process. The role is responsible for owning and implementing the execution of all CRM campaigns across countries, verticals and products. You’ll need to also be aware of advancements in Campaign Operations best practices to ensure we’re constantly improving our ways of working and effectiveness of our campaigns.
Role Scope
Role within Regional Marketing across 8 markets
Responsible for delivery of all ad-hoc and automated campaigns through Braze with required quality
Responsible for managing request intake process to improve efficiency and adherence to SLAs
Responsible for campaign Quality Assurance process and tracking of errors
Iterate ways of working and intake process based on learnings
Responsible for managing workload distribution between team members
Acts as a coach and mentor for junior team members to upskill them and train them on Campaign Ops best practices
Identify new innovations and new mechanics to launch more engaging campaigns through Braze
Provide subject matter expertise to launch complex campaigns on Braze
Work with Regional and Local stakeholders to understand and deliver on complex and critical campaign requirements
Identify and implement opportunities to automate recurrent campaigns
Work with Central Retention Solutions team to implement new enhancements to campaign operations (i.e. dynamic content, efficiency gains)
What Did We Order?
People management experience
Subject matter expertise and deep experience using Braze
Experience working with Agile models for delivery
At least 7 years of experience
Strong stakeholder management to set expectations and pushback requests from markets
Experience in fast paced Digital/Start Up environment delivering high volume of campaigns