ABOUT FINISTERRE
Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.
Perched a few hundred meters from the crashing Atlantic, our HQ at St. Agnes’ Wheal Kitty Workshops is at the heart of our brand. Here we stay true to our original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment, and people.
Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us. It’s a buzzing place to work, and we are privileged to enjoy the natural environment and ocean on a daily basis.
As we enter the next exciting stage of global growth, we are on the lookout for talented individuals to join our crew. So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you
ABOUT THE ROLE
This is an exciting new role that will be part of the Digital team. We are looking for a highly motivated Digital expert who will support the team in driving new customer growth through Paid Digital channels and achieve business targets. We need someone who is analytical & strategic, but also has a strong understanding of different creative at different parts of the funnel. This Executive will need to be innovative and become the expert, when it comes to paid creative, owning all briefs, feeding back to internal teams, and driving our creative testing strategy.
KEY RESPONSIBILITIES
- Responsible for managing paid creative briefs and assets from start to end. This includes briefing in shoots, creating briefs, testing previews, and making sure the correct content is live/ends on time.
- Being the creative expert for paid, analysing creative performance, making sure we’re always following best practice and leading feedback/inspiration sessions for creative & content teams.
- Owning creative & audience testing roadmap – planning in tests with agencies to improve performance.
- Working with internal teams and external agencies to provide strategic feedback, to drive success and ensure we’re achieving business targets.
- Analysing Google Ads & Meta Platforms, to ensure everything is set up as it should be and feeding back optimisations/opportunities to agencies.
- Responsible for monitoring Google & Meta product catalogues, including setting up product sets.
- Planning out paid content calendar with Senior manager and keeping internal content calendar up to date. Ensuring our activations line up with other channels and wider business stories.
- Supporting Paid manager on Monday reporting and other adhoc reporting for paid channels.
- Responsible for joining up paid content strategy with other channels e.g. working closely with Organic Social & PR.
- Working closely with E-Commerce to make sure pages used for ads are optimised/monitor bounce rates to ensure we’re driving good quality traffic.
Requirements
WHAT YOU’LL BRING TO FINISTERRE
- 1-2 year’s experience in Digital marketing, specifically on Paid Social & Paid Search.
- Experience using Meta & Google Ads platforms. Being able to build ads is a bonus.
- Strong analytical and excel skills, ideally experienced using Google Analytics.
- A good eye for strong creative. Able to influence internal creative teams & agencies to create strong creative that works at different parts of the funnel.
- Excellent and clear communicator, confident presenting to internal teams. Ability to think creatively and innovatively.
- Team player, that’s highly organised and able to adapt in a fast-paced environment.
Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.
Benefits
WHAT YOU’LL RECEIVE FROM FINISTERRE
We are offering a full time, permanent contract, and will consider applicants based at our Headquarters at Wheal Kitty, St Agnes, Cornwall or London-based. Occasional travel will be required.
We’ll invest in you with a competitive salary, depending on your skills and experience, and location.
But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:
- A discretionary bonus scheme, based on company performance
- A pension scheme with Nest
- 33 days off per year (including bank holidays)
- Additional holidays for length of service
- Your birthday day off
- 60% product discount for personal and gift use
- 30% Friends and Family product discount
- Life assurance with access to an employee assistance program
- Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
- Regular company social events
- Paid volunteering opportunities – we will support you in giving back to communities and causes
- Various discounts from our B Corp community
- Individual training and development plans
- Sea Tuesday companywide updates
- And so much more!
Closing date: 6 April 2024. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.
Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.
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