Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the team
We are looking for a Growth lead to join our world-class Growth Marketing team. The purpose of the Growth lead role is to help the Growth team to plan, manage and execute Careem Pay Growth. You will be accountable for providing strategic insights and solutions to decision-makers based on data analysis. This role will work closely together with the General leads, Product teams, Marketing leads and the Central Growth Team, providing insights and solutions to various growth issues and driving forward strategic direction.
What you'll do
Own the customer lifecycle management process - by planning and tracking campaigns with incremental impact and working with product teams on features and improvements
Embark on exploratory data analysis projects to achieve better understanding of discover untapped areas of growth to scale and programmatically automate the growth process across different Careem verticals
Find ideas to improve growth KPIs by continuously A/B testing different ideas
Work in cross-functional teams with product, engineering and marketing side by side to tackle growth
Build dashboards for monitoring KPIs and performances
Provide updates and insights to the organization on targets and budgets