Digital Performance Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: Cardiff, UK

Reporting To: Marketing Insights and Analytics Manager

Description

Creating Safer Workplaces for Everyone.

We want to create a better working world by building a global network of responsible buyers and suppliers. Alcumus SafeContractor takes the pain out of compliance for over 50,000 organisations globally, helping them protect their people, their operations, and the planet. We support our network of hiring clients, suppliers, and contractors by keeping them compliant with the standards that matter most, from health and safety and sustainability to ethical behaviour.

The Digital Performance Specialist role is primarily focused on supporting the Alcumus SafeContractor division across the UK and Canada and wider regions as required.
You will be responsible for working with third-party agencies to oversee all day-to-day paid media and SEO marketing activities and other digital lead generation activities, executing new campaigns, and enhancing current campaigns, and initiating new ideas for improving digital marketing performance.

You will help generate cost-effective revenue by supporting new paid and SEO marketing tactics as we expand and modifying existing marketing strategies so that they support the goals of the organisation.
The role will support the Senior Digital Performance Manager with helping to build and maintain strong communication with all internal stakeholders as well as our external paid and SEO marketing agencies.

What that means day to day

Proactively support with the development and execution of performance marketing strategies, specialising in PPC (Google/Microsoft), Paid Social, Display and SEO with emphasis on growing profit.
Perform daily coordination with external agencies of all paid advertising accounts across Google Ads and Bing, social, maintaining and monitor keyword bids, daily and monthly budget caps, impression share, quality score and all top level account metrics.
Help deliver the on and off page SEO, across a portfolio of product and regional websites, working with internal and external stakeholders to deliver technical and content lead SEO improvements.
Set clear KPIs with third-party agencies, to ensure that they are on track to cost effectively deliver paid and organic performance.
Work with our external agencies to manage digital and programmatic media planning, forecasting, media buying, campaign execution, analytics, reporting, and optimisation.
Work with the creative team to develop paid campaign assets, such as ads and landing pages, that are aligned with brand guidelines and optimized for conversion.
Support the development of holistic multichannel approach integrating search, social, organic SEO, and paid media to produce highly profitable campaigns.
Support the creation of end-to-end consumer lifecycle strategies, engaging, converting, and retaining target audiences across multiple geographies (UK and Canada).
Utilise AI optimisation, A/B, split & multivariate testing, and attribution modelling to drive intent, conversion, and customer lifetime value. Research keywords and analyse competitors.
Build and develop internal stakeholder relationships and ensure effective communication across all levels. Hold regular review sessions with key stakeholders including marketing demand teams, sales, and product, to improve performance and establish accountability.
Support the Senior Digital Performance Manager with conducting data analysis and reporting to track digital performance and identify areas for improvements.
Become an internal champion for performance and analytics concepts and best practices, staying up to date on the latest trends and technology innovations and trends and working out where they can be leveraged at Alcumus SafeContractor.

What you’ll need to be successful

To be successful in this role, you will have experience working within a complex and fast paced B2B environment, with demonstrable experience delivering performance marketing with technical skills in PPC & Paid Social and SEO. You will possess good writing skills with a great eye for detail and ability to flex and adapt to engage difference audiences.

You will need to have good presentation and communication skills with the ability to work cross-functionally, building strong relationships across the business. You will need to be able to translate complex information into a clear & approachable format for a range of audiences. You will be customer-focused, with the ability to use customer insights to drive improvements to the end to end customer experience. We are a fast-paced business, you will need to be able to prioritise workload, multitask and show initiative.

2+ years of work PPC and SEO experience.

What you'll get in return

Alcumus has a hybrid workplace policy, where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:

Personal Health & Wellbeing / Benefits

>🍼 Enhanced Parental Leave

>🌴Generous annual leave

>🏥 Healthcare Plan

>💟 Annual Giving Day – an extra day to give back to yourself or your community

>🚲 Cycle-to-work Scheme

Future Planning

>💰Pension scheme with employer contributions

>🧬 Life Assurance – 3X base salary

>💸 Rewards Program – access to discounts and cashback

>🏫 LinkedIn Learning License for upskilling & development

Interested but don’t feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

A response to your application within 15 working days
An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role

We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.

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