SUMMARY:
Groundfloor, a hyper-growth wealthtech company based in Atlanta, is on the lookout for a dynamic and analytical Growth Marketing Manager. We embrace a remote-friendly work environment, valuing high-quality collaboration and a courageous spirit that drives innovation. If you're ready to take on a pivotal role in accelerating our customer acquisition program, shaping brand awareness, and contributing to our 10x growth trajectory, we invite you to join our team.
As a Growth Marketing Manager at Groundfloor, you'll play a key role in executing a high-impact initiative to drive brand awareness and customer acquisition. You'll be responsible for implementing strategies, analyzing performance, and presenting results to executives. With a "Growth Hacker'' mindset, you'll be encouraged to explore new channels and take bold swings on campaign concepts. Reporting into the Head of Product, you will work closely with our Product Teams, Product Engineering Teams and our Customer Success Team.
If you are a highly organized, creative thinker with a proven track record in growth marketing, passionate about results, and eager to contribute to a fast-growing and scaling environment, we encourage you to apply. Join Groundfloor and be a driving force in our journey towards unprecedented success!
THIS JOB MIGHT BE FOR YOU IF:
- Courageous spirit, willing to try new approaches and learn what marketing techniques and channels work best for our audience
- Creative thinker with a growth hacker mindset, able to generate new ideas and strategies
- Proven track record of translating business objectives into innovative and disruptive programs
- Deep understanding of digital marketing channels, strategies, and trends, including SEO, SEM, and social media
- Combination of creative, strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible
- Highly organized, incredible attention to detail, impeccable communication, and skilled at connecting dots, from strategy through to execution
- Proven track record of success in growth marketing, preferably in a fast-growing and scaling environment
A DAY IN THE LIFE:
- You will be the go-to resource when we want to create excitement and pipeline for new products
- Command the realms of Paid Media, Customer Acquisition, and Growth Experimentation to achieve new customer revenue objectives
- Utilize growth hacking techniques to identify and test new channels and tactics that can lead to significant user growth
- Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar
- Partner with Marketing Managers in continuously creating, evaluating, and updating content for social channels, digital ads, email campaigns, and web properties
- Engage in constant interaction with internal stakeholders to ensure prompt alignment, timeliness, communication, and flawless execution of all marketing activity
- Drive an ambitious cross-platform roadmap to maximize Groundfloor brand awareness, customer acquisitions, lifetime value (LTV), and optimized acquisition cost (CAC, CPA)
- Design and inform new A/B test optimization strategies, measurement frameworks, creative, landing experiences, and other game-changing program initiatives
- Design and execute impactful marketing campaigns that resonate with target audiences, ensuring the content is relevant, engaging, and tailored to the specific needs and interests of each account
Requirements
YOUR EXPERIENCE + A FEW NICE TO HAVES:
- 8+years of experience in performance and/or growth marketing
- 5+ years in digital marketing, managing paid search and social media campaigns
- 5+ years in Fintech and/or Financial Industry/ Alternative Investments
- Experience with A/B testing, SEO, marketing automation, analytics platforms, and managing paid campaigns a plus
Benefits
We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and extensive benefits package including paid time off, medical, dental, and vision benefits, potential equity for strong candidates, and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning, and culture.
Groundfloor is an equal opportunity employer and all qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
