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Digital Senior Account Executive at Zeno Group
London, United Kingdom
Job Descrption
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
Senior Account Executive, Digital
SUMMARY
Job Title: Senior Account Executive, Digital
Reports to: Associate Director, Digital
Location: Central London, Old Street, EC1V 9BW (2+ days in office currently)
Type: Permanent, full-time
ABOUT THE ROLE
You will be passionate about digital media and marketing, with a strong personal social presence and a good understanding of the latest social engagement trends and techniques – ideally across both consumer and business clients / sectors.
The Senior Account Executive will play a vital supporting role in the day-to-day running of our clients’ business. You will need to be highly organised and able to juggle multiple projects and deadlines at the same time.
Practical social media skills are vital – while this role will focus on developing your skills, you should already be familiar with content creation/planning, content publishing platforms, influencer mapping and community management. Influencer is a key part of the role so experience working with influencers is desirable.
KEY REQUIREMENTS
2 - 3 years agency or in-house experience
Strong creative thinking ability and a natural ability to contribute to brainstorms and campaign / content plans
Strong verbal and oral communication skills
A track record in helping to manage brand social presences across channels including Instagram, TikTok, Facebook, Twitter, YouTube and LinkedIn
A familiarity with online and social metrics and reporting
An understanding of video editing on platforms like Instagram or TikTok
Practical experience of influencer mapping and marketing
Strong interpersonal skills
An organised and planned approach to your work
Knowledge of paid social and online media a bonus
KEY RESPONSIBILITES
Managing accurate and timely contributions to your key accounts: brief responses, campaign management, content plans, creative assets, campaign analysis, reporting and more – to the high professional standards that our clients expect
Management and nurturing of some client relationships – you will often be the main point of contact will be required to contribute to client meetings, working closely with Account Executives and supporting the SAM/AD/SAD in presentations and escalating any client issues to the senior team
Working collaboratively across practices and internal teams including Central Services and being an active advocate of our digital services, contributing to internal education and explanation through regular discussion and involvement in training
Setting up and managing reporting for client projects and campaigns, providing clear and insightful commentary as the specialist as well as proving specialist reporting for influencer campaigns alongside industry benchmarks
Working closely with the Zeno design team, as well as external suppliers, making sure that briefs and timelines are communicated effectively, and outputs are to the standard required and that we push our work creatively
An understanding of the benefits of paid amplification across all channels, with the ability to assist with the execution of content promotion on key social channels (Instagram, Facebook and LinkedIn) with the support of a paid media specialist
Assisting in the development of relationships with talent managers and influencers for your specific accounts
Assist in the delivery of brief responses for influencer marketing, supporting the SAM/AsD on campaigns and managing identification where required
Attending and supporting on content plans, content creation and content shoots on behalf of clients, supporting the digital team where required
Set and work to KPIs, working with internal data and analytics resource to ensure robust reporting behind all data required to measure campaigns
Generous remuneration commensurate with your experience along with a very healthy Benefits programme - see more here:
https://www.zenolondon.com/sites/g/files/aatuss721/files/2023-01/Zeno%20London%20Benefits%20_1.pdfAbout Zeno Group
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
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