Marketing at hyperexponential
We are building a marketing team that works in lock-step with wider hyperexponential, with content, learning, and product at its core. We operate in a market with a small number of exceptionally high-value stakeholders, and our GTM needs to mirror that… from pin-point ABM to relationship building throughout the funnel (or “bow-tie”).
We also used to be our users - which means we care deeply about enabling and upskilling them. Having developed Pricing Decision Intelligence as a category, we are now obsessed with how we can best support practitioners to be great at their job.
Marketing is a trailblazing team at hyperexponential. It is vital that we stay one step ahead of the rest of the company, generating pipe ahead of time. This involves working at the tip of the speer when entering new markets, as well as maximising reach in existing core markets.
Your Mission
After an incredibly successful 2023, we are poised to dominate the insurtech market. The newly established marketing function is entering an exciting period of scale, and we are seeking an exceptional Marketing Content, Communications and Creative Senior Manager to play a key role in supporting the business in achieving our ambitious growth targets. This is a senior, high impact position, taking ownership of our PR, Content and Design strategy and building a function that supports the insurer buying cycle from building our brand profile, driving demand and engagement in our key personas throughout the sales funnel and beyond. If you’re a creative storyteller and builder who would love to shape the future of hx, and who thrives in an environment of change and agility, then we want to hear from you.
Key responsibilities
Own and grow the Content, Comms & PR function! From day one you’ll inherit one great Content Marketing Manager and our newly appointed PR agency
Lead on all media and communications strategies including product launches, customer stories, industry research and campaigns, managing the PR agency and internal stakeholders
Create thought leadership material that drives coverage and engagement
Develop, measure and track communications and content metrics that highlight effectiveness against targets and strategic goals
Build a targeted content strategy based on deep understanding of our priority personas that will drive demand and engagement at every stage of the buyer journey and across channels and support the wider marketing and business objectives
Develop an executive platform strategy that drives news media coverage as well as influencer and social media engagement, and plan for the CEO and other key senior business leaders
Manage the customer advocacy program and work directly with customers to craft their hx case studies
Manage our editorial calendar and content strategy, including website content, thought leadership material, blogs, podcasts, research and whitepapers - as well as technical product sheets and demo videos
Own our Design capability and be the custodian and evangelist of our brand
Work across teams (especially Product!) on campaigns, events, product marketing and SDR and ensure strong team interlocks
Build out content for the website, own the performance numbers of that content and provide recommendations on how the website can work better for us as part of our content strategy
Be ready to get hands-on, brainstorm, share ideas and dive into all aspects of marketing!
Persona
You’re a natural storyteller. Your writing commands attention and elicits action. You know how to create communications that inform and inspire, and can simplify the complex for maximum impact
When you create stories or content, you think about how and why it will be consumed. You’re skilled at telling stories across multiple channels in a way that’s integrated yet optimised for every touchpoint
You are a strong player-coach - happiest switching between strategic and getting hands-on in the execution
You are metrics-driven and love understanding what works best and why, and what impact your content has on the bottom line
You have an eye for brand and design, and hold yourself, your team, and the wider company to a high bar in respect of design quality and consistency
Skills & Experience
7+ years’ professional experience across content or PR focused roles - ideally in insurtech or fintech
Previous experience managing cross-discipline teams and agencies
Incredible writing and editing skills across formats - demonstrated with a portfolio of work
Track record creating thought leadership materials in the technology sector
Knowledge of SEO best practices
Evidence of a strategic approach to content creation
Ability to manage and prioritise multiple projects in a fast-paced environment
Proven experience of using data to measure performance against targets and to drive learning and quality
What do we offer?
Competitive salary + very staff-friendly EMI share options
£5,000 for individual and group training and conference budget
25 days’ holiday plus 8 bank holiday days (33 in total)
Company pension scheme via Penfold
Mental health and therapy provision via Spectrum.life
Individual wellbeing allowance via Juno
Private healthcare insurance through AXA
Top-spec equipment (laptop, screens, mechanical keyboards, etc)
Regular remote hackathons, lunch & learns, socials and games nights
Team breakfasts and lunches, snacks, drinks fridge, fun office @ The Ministry
Huge opportunity for personal development and mastery as we grow together!
Diversity @ hx
We are committed to diversity and equal opportunity. We’re a talented and high-energy, but low-ego and kind team who believes that the more inclusive we are, the better our work and culture is. We are not yet where we want to be in terms of balance, but it is our mission to build a team that represents a variety of backgrounds and perspectives and we are working hard towards that goal.
If you like the sound of this role but you’re not totally sure whether you’re the right fit – please apply anyway and we’ll let you know either way. Remember: you miss every shot you don’t take!
P.S. - Check out our blog at https://www.hyperexponential.com/blog
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