VP of Marketing, Boulder, CO
About Ascend
Ascend Analytics is an innovative climate technology software and consulting company focused on energy analytics to support an increasingly complex power grid. The company’s products enhance critical power supply decisions for an array of key energy market stakeholders, from short-term operating strategies to long-term investment and resource planning. Ascend recently announced a strategic growth investment from prominent software and climate technology investors Rubicon Technology Partners, a private equity firm which is focused on investing in and growing software companies, Galvanize Climate Solutions, which invests in companies and solutions advancing the energy transition, and Silversmith Capital Partners, a technology-focused growth equity firm. Read more about how the investment will accelerate Ascend’s product innovation here. To learn more about Ascend, please visit us at www.ascendanalytics.com.
Your Impact at Ascend Analytics
Ascend is looking for an experienced, adaptable, and collaborative marketing leader to drive the company’s marketing strategy. Reporting to the CEO, the VP of Marketing will be responsible for the full cycle of marketing, including product marketing, brand and corporate marketing, communications, and demand generation. More specifically, as VP of Marketing, you will drive the promotion of software and data to help power the energy transition through enhancing brand awareness and expanding the opportunity set of customers. Collaborating across the organization, you will be a key member of the executive leadership team and contribute to the overall go-to-market strategy and direction of the business.
The ideal candidate will have a proven track record of building out the go-to-market strategy and product strategy. The VP of Marketing preferably has experience in the energy/scientific industry and is able to manage competing priorities in a fast-paced environment, with a sense of urgency, and has a passion for renewable energy. This role offers a unique opportunity to shape the future of clean energy adoption through enhanced decision analytics that make it ideal for proactive, positive individuals, passionate about renewables.
Job Responsibilities
- Design and lead marketing projects to enhance Ascend's brand and overall marketing activities
- Partner with the leadership team to translate corporate vision and strategy into actionable marketing initiatives
- Refine and execute the marketing strategy to deliver on growth expectations
- Own the vision, strategy, budget and execution for all marketing initiatives
- Develop and deploy marketing materials, initiatives, and events to promote software sales in the US
- Inspire, lead, develop, and scale all marketing verticals
- Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy
- Provide ongoing support for leadership, teams, and special projects and other duties as assigned
- Lead, mentor and grow a top performing marketing team
Required Experiences & Expertise
- Data driven marketing with a track record of building and managing a marketing team within a B2B data, energy, and/or analytics business.
- Deep software product marketing experience bringing a product to market and driving product strategy.
- Experience with marketing and monetizing data, insights, and driving an integrated messaging strategy and roadmap.
- Track record of executing integrating marketing initiatives that build brand identity and deliver on the brand proposition
- Prior experience or gravitas to report directly to the CEO.
- Exceptional written and verbal communication skills, and experience building key partnerships especially with the sales, product, and highly technical teams
Leadership Qualifications
- Experience in at least one of the following: energy industry, renewable energy, climate communications, environmental science, wholesale energy markets or with a software-focused enterprise.
- Strong strategic thinker, with the capacity to translate ideas into actionable plans
- Experience supporting and driving marketing activities at a fast-growing company and reallocating resources as needed.
- Exceptional communication and interpersonal skills with the ability to inspire and engage diverse stakeholders. Strong influencing skills and proven track record of managing cross cultural environments.
- Experience leading and training a high-performing marketing team, fostering a collaborative and inclusive work environment.
Impact Qualifications
- High-energy and creative leader with a marketing mindset who is passionate about our vision and can inspire a fast growing organization
- Strong focus on execution and ability to transform capabilities critical for success.
- Highly entrepreneurial,not afraid to roll-up-the-sleeves and work side by side with his/her team.
- Dedicated and demonstrated commitment to social impact and/or the energy transition.
- Ability to work in the Boulder office three days per week minimum.
Compensation: $180,000 - $250,000 plus equity and bonus
Total compensation based on qualifications and experience. Ascend highly values our employees and often pays above industry average.
We offer flexible work hours in a relaxed environment with opportunities for advancement and excellent benefits, including medical, dental, vision, short- and long-term disability, parental leave, dependent care spending account, and a 401k plan.
We celebrate diversity and are committed to creating an inclusive environment for all employees. Ascend Analytics is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information or other applicable legally protected characteristics.
Ascend Analytics is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at recruiting@ascendanalytics.com.
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